Senior Media Relations Specialist - Hybrid & Earned Media

Trevelino/Keller; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

Trevelino/Keller is seeking a Media Relations Specialist with 6–10 years of experience to drive proactive media relations across a diverse client roster in Atlanta and beyond. You will generate coverage, nurture journalist relationships, and contribute bold ideas that impact client visibility.

This hands-on role requires getting into the weeds, with opportunities to pitch national to local outlets and coordinate interviews. Hybrid work environment in Atlanta.

Qualifications

• 5–10 years of public relations experience with a strong emphasis on media relations; agency experience preferred.
• Proven success securing meaningful earned media coverage, including national and regional placements.
• Established relationships with journalists, editors, producers, and other media contacts.
• Exceptional pitching, writing, storytelling, and news judgment.
• Experience working across B2B and B2C industries, with the ability to quickly get up to speed on unfamiliar subjects.
• Strong understanding of traditional, digital, broadcast, and emerging media.
• Experience with media databases and monitoring platforms such as Muck Rack, Cision, or Meltwater.
• Ability to work independently while collaborating with multiple account teams.
• Strong organizational skills and the ability to juggle competing priorities in a fast‑paced agency environment.
• A curious, resourceful, persistent personality and a genuine passion for earning media coverage.

Responsibilities

• Develop and execute proactive media relations strategies across multiple client accounts.
• Identify compelling story angles, timely news hooks, and opportunities for day‑two coverage.
• Pitch national, regional, local, trade, broadcast, digital, and podcast media.
• Build and maintain meaningful relationships with journalists, editors, producers, and other media influencers.
• Secure earned media placements, interviews, features, and thought leadership opportunities.
• Develop compelling pitches, press releases, media alerts, and other media-facing materials.
• Coordinate media interviews and prepare clients and spokespersons for media opportunities.
• Be the authoritative voice in the room with the client.
• Collaborate with account teams to identify media opportunities and support broader PR campaigns.
• Bring creative ideas to the table and turn client news, industry trends, and current events into coverage.
• Manage outreach across multiple accounts, industries, and deadlines.
• Track media activity, evaluate results, and recommend ways to strengthen outreach.
• Share media insights, relationships, and best practices with the broader team.
• Stay ahead of the evolving media landscape, including emerging outlets, platforms, and new approaches to earned media.

Skills

Media relations

Pitching

Writing

News judgment

Relationship building

Project management

Tools

Muck Rack

Cision

Meltwater

Job description

Trevelino/Keller is seeking a Media Relations Specialist with 6–10 years of experience to drive proactive media relations across a diverse client roster in Atlanta and beyond. You will generate coverage, nurture journalist relationships, and contribute bold ideas that impact client visibility.

This hands-on role requires getting into the weeds, with opportunities to pitch national to local outlets and coordinate interviews. Hybrid work environment in Atlanta.