Media Relations Coordinator

Peta; United States; On-site; USD 50,000 - 80,000; Full time

Job summary

PETA is seeking a Communications Specialist to generate media coverage for campaigns and prepare news releases. You will research outlets, craft pitches, and represent the organization to reporters.

The role requires on-call availability for rush news releases during evenings and weekends, strong written and verbal communication, and the ability to manage multiple projects while upholding vegan principles and advocating PETA's positions.

Qualifications

• Degree in a related field or equivalent experience working in a professional environment.
• Minimum of two years of professional working experience in public relations or the media industry.
• Willingness and ability to be on call and service rush news releases during weekend and evening hours.
• Demonstrated thorough knowledge of animal rights issues and campaigns.
• Proven ability to deal with a variety of people in a professional manner.
• Demonstrated ability to work on multiple projects simultaneously.
• Proven ability to take initiative and follow-through.
• Demonstrated ability to make sound judgments and work independently.
• Proven exceptional written and verbal communication skills.
• Proven ability to work well under pressure and meet tight deadlines.
• Demonstrated ability to think strategically and creatively to achieve objectives.
• Professional appearance and adherence to a healthy vegan lifestyle.
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues.
• Commitment to the objectives of the organization.

Responsibilities

• Prepare and service news releases and generate media coverage for PETA campaigns
• Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
• Represent the organization to the media
• Keep informed about PETA's work and media coverage
• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
• Perform any other duties assigned by the supervisor

Skills

Public relations

Media relations

Written communication

Verbal communication

Strategic thinking

Multi-project management

Independent work

On-call availability

Professional demeanor

Advocacy alignment

Education

Related degree or equivalent experience

Job description

• To advance animal rights by generating media coverage of PETA's campaigns


• To coordinate outreach and correspondence with media representatives

Primary Responsibilities and Duties:

• Prepare and service news releases and generate media coverage for PETA campaigns


• Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts


• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns


• Represent the organization to the media


• Keep informed about PETA's work and media coverage


• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns


• Perform any other duties assigned by the supervisor

Requirements

• Degree in a related field or equivalent experience working in a professional environment


• Minimum of two years of professional working experience in public relations or the media industry


• Willingness and ability to be on call and service rush news releases during weekend and evening hours


• Demonstrated thorough knowledge of animal rights issues and campaigns


• Proven ability to deal with a variety of people in a professional manner


• Demonstrated ability to work on multiple projects simultaneously


• Proven ability to take initiative and follow-through


• Demonstrated ability to make sound judgments and work independently


• Proven exceptional written and verbal communication skills


• Proven ability to work well under pressure and meet tight deadlines


• Demonstrated ability to think strategically and creatively to achieve objectives


• Professional appearance and adherence to a healthy vegan lifestyle


• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues


• Commitment to the objectives of the organization

The salary range for this position is $50,000 - $80,168.40 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here .

Application Deadline:

Applications for this position will be accepted until November 20, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.