Social Media Influencer Relations Coordinator

People For the Ethical Treatment of Animals, Inc.; Northern (KY); Hybrid; USD 45,000 - 56,000; Full time

Job summary

People For the Ethical Treatment of Animals, Inc. (PETA) is looking for a Social Media Influencer Relations Coordinator to cultivate partnerships with social media influencers and drive dynamic campaigns that advance animal rights.

You will work with a passionate team to identify trend-driven opportunities, manage campaigns, and coordinate events and experiences for influencers to amplify PETA’s message online.

Qualifications

• Degree in a related field or relevant experience.
• Experience working with artists, brands, celebrities, or social media influencers.
• Extensive knowledge of current social media trends.
• Knowledge of PETA campaigns and animal rights issues.
• Ability to advocate PETA positions professionally.
• Experience creating video and photo content.
• Willingness to travel as needed.
• Must be 21+ with a valid U.S. driver’s license and reliable transportation.

Responsibilities

• Seek out and develop professional relationships with influencers for cross-promotional partnerships.
• Monitor social media trends to inspire influencer actions for animal rights awareness.
• Plan and oversee influencer experiences, shoots, events, and campaigns from concept to reporting.
• Identify outreach opportunities and attend events, virtually or in-person when possible.
• Participate in cross-department brainstorms to identify outreach and promotional opportunities.
• Track performance and share key learnings across influencer marketing efforts.
• Maintain a database of influencer contacts and engagements.
• Perform other duties as assigned by the supervisor.

Skills

Influencer outreach

Social media marketing

Content creation

Trend awareness

Communication skills

Project management

Education

Degree in related field

Job description

All Jobs > Social Media Influencer Relations Coordinator

Social Media Influencer Relations Coordinator

Fully Remote • PETA

Full-time

Description

Your Mission:

To cultivate and maintain relationships with social media influencers with the goal of creating exciting and dynamic partnerships and content and furthering the discussion around animal rights.

Who is PETA's social team?

Our social media team comprises creators, coordinators, and managers who strategize and create engaging content to raise awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. Our influencer work has been awarded by the Webbys’ Anthem Awards and our social content has been featured in countless media outlets, from Late Night with Seth Meyers to CNN to The New York Times to The Late Show with Stephen Colbert. One single post on one of our accounts can often reach over one million people, so there is no question that if you join our team, you will be making an impact.

Location:

Preferred locations include New York City, Los Angeles, Austin, or Miami, but is not required

Primary Responsibilities and Duties:

• Seek out and develop professional relationships with influencers and their entourages across social media platforms in order to set up cross-promotional partnerships


• Stay on top of social media trends from the latest TikTok audio to the newest Instagram aesthetic, and use them as inspiration to devise ways to encourage animal rights action for influencers


• Develop and oversee influencer experiences, photoshoots, events, and unboxing campaigns from start to finish—inclusive of concept development, execution, influencer communication, expense management, and event reporting


• Identify and pursue opportunities for influencer outreach, attending performances, festivals, and social media events, virtually and in-person when possible


• Attend brainstorms and weekly meetings with various departments to identify outreach and promo opportunities, discuss new and upcoming campaigns, and plan content


• Track, measure, and analyze performance across influencer marketing efforts to identify and share key learnings and insights


• Maintain a database of influencer contacts and engagement


• Perform any other duties assigned by the supervisor

Requirements

• Degree in a related field or relevant experience


• Prior social media marketing experience working with artists, brands, celebrities, or social media influencers


• You will need to have extensive knowledge of and interest in current trends


• You must know PETA campaigns and animal rights issues inside and out


• You must support PETA's philosophy and have the ability to advocate our positions on issues professionally


• You must have a working knowledge of social media influencers and an eye for seeking out influencers who are under the radar


• You must have experience creating content that has a point of view and demonstrates knowledge of current trends, including video and photo content


• You'll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team


• You must have excellent written and verbal communication skills


• You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines


• You have to be willing and able to travel when needed


• Must be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving record


• Must have access to reliable transportation

The hourly pay range for this position is $21.78 - $27.08 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate's experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here .

Application Deadline:

Applications for this position will be accepted until November 11, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.