Media Relations & Communications Lead (Higher Ed)

UT Tyler; Town of Texas (WI); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Tuition assistance

Job summary

The University of Texas Permian Basin is seeking an Assistant Director of Communications and Media Relations to lead external media inquiries, develop news content, and manage social media strategy. This role partners with the Marketing & Communications team to ensure branding and messaging remain consistent.

The position requires creating engaging digital content, coordinating with campus partners, and supporting crisis communications as needed.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Three years of professional experience in media relations, PR, or related communications.
• Experience managing professional social media accounts and editorial calendars.
• Experience writing media advisories, press releases, or public-facing content.
• Experience coordinating media inquiries and interviews, or time-sensitive external comms.
• Experience creating digital content using photography, video, graphics.

Responsibilities

• Lead day-to-day media relations and social media content strategy.
• Plan and execute platform-wide content across official channels.
• Develop news, storytelling, and multimedia content.
• Coordinate with campus partners to align communications with brand standards.
• Oversee student influencer program and engagement activities.

Skills

Media relations

Public relations

Social media

Editorial calendars

Content creation

Crisis communications

Education

Bachelor’s degree

Tools

Canva

Adobe Express

CapCut

InShot

Job description

The University of Texas Permian Basin is seeking an Assistant Director of Communications and Media Relations to lead external media inquiries, develop news content, and manage social media strategy. This role partners with the Marketing & Communications team to ensure branding and messaging remain consistent.

The position requires creating engaging digital content, coordinating with campus partners, and supporting crisis communications as needed.