Media Planning Coordinator

Engage Media; Voorhees Township (NJ); On-site; USD 52,000 - 68,000; Full time

Job summary

Engage Media is seeking a detail-oriented Media Planning Coordinator to support daily planning, coordination, and execution of multi-channel media campaigns. You will collaborate with Sales, Client Success, Ad Operations and Finance to craft strategic plans, manage vendor relationships, and ensure campaigns launch on schedule.

The ideal candidate thrives on organization, builds strong relationships, and seeks growth in media planning and buying.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Experience supporting media planning across channels.
• Proven ability to coordinate multiple stakeholders and campaigns.

Responsibilities

• Assist in developing strategic media plans based on client objectives, budgets, and target audiences.
• Coordinate IOs, pacing, and deadlines with internal teams and vendors.
• Gather client requirements, RFPs, and performance insights to inform proposals.
• Maintain relationships with publishers and media representatives.
• Track campaign deliverables, budgets, and timelines with accuracy.

Skills

Media planning

Vendor management

Campaign coordination

RFPs

Budget management

Internal communication

Project management

Relationship building

Education

Bachelor's degree in Marketing

Tools

Excel

CRM systems

Job description

As a Media Planning Coordinator, you will report directly to the Media Manager and be responsible for supporting the day-to-day planning, coordination, and execution of media campaigns across channels. You will work closely with our Sales, Client Success, Ad Operations and Finance teams to develop strategic media plans, manage vendor relationships, coordinate insertion orders, and ensure campaigns are launched accurately and on schedule.

This role is ideal for someone who is highly organized, detail-oriented, enjoys building relationships, and wants to grow your career in media planning and buying.

Responsibilities:

As a key member of the Media team, you will be responsible for the following:

• Assist the Media Manager in developing strategic media plans based on client objectives, budgets, and target audiences
• Work with Sales and Client Success teams to gather RFPs, campaign goals, and client requirements
• Request proposals, rates, audience insights, and recommendations from media vendors
• Build and maintain strong relationships with publisher and media representatives
• Research new media opportunities, products, and industry trends to support planning efforts
• Assist in developing media recommendations and presentations for client proposals

Campaign Planning & Execution: This includes the following:

• Create, process, and manage insertion orders (IOs) for all media campaigns
• Coordinate insertion order revisions, approvals, and distribution to vendors
• Maintain media plans, flowcharts, budgets, and campaign documentation
• Ensure campaign details, creative specifications, and timelines are communicated accurately to vendors and internal teams
• Work closely with Ad Operations to coordinate campaign launches, pacing, optimizations, and campaign completion
• Update media plans and insertion orders as campaign changes occur
• Track campaign deliverables and ensure deadlines are met

Project Management & Internal Communication

Responsible for project management and communication across the Sales, Client Success, Ad Operations, Media, and Finance teams. This includes:

• Coordinate daily with the Media Manager on campaign launches, pacing, updates, and optimizations
• Participate in weekly account meetings and internal planning sessions
• Provide regular updates to Sales and Client Success on campaign timelines, vendor responses, creative deadlines and outstanding requests
• Coordinate with internal teams to ensure all campaign materials are received and approved before launch
• Help manage co-op planning, submissions, budgets, and documentation when applicable

Responsible for assisting with reporting, billing, and campaign reconciliation. Includes:

• Coordinate with vendors to obtain campaign reporting
• Assist Ad Operations with gathering additional reporting data when needed
• Help prepare monthly, quarterly, and campaign recap reports
• Track campaign budgets and pacing throughout the duration of campaigns
• Pull monthly spend reports for Finance
• Review vendor invoices against approved insertion orders and campaign delivery
• Coordinate with Finance, Ad Operations, and the Media Manager to ensure billing accuracy before invoices are processed
• Update campaign documentation and maintain accurate records throughout the life of each campaign

Additional Media Planning responsibilities

• Work closely with the Media Manager to prioritize projects and manage campaign workflows
• Partner with Sales and Client Success teams to ensure media recommendations align with client objectives
• Maintain strong working relationships with media vendors and publisher representatives
• Assist with onboarding new media vendors and maintaining vendor contact information
• Help improve internal processes, templates, and planning documentation
• Stay informed on industry trends, new media opportunities and platform updates

Media Planning Coordinator

Job Description

As a Media Planning Coordinator, you will report directly to the Media Manager and be responsible for supporting the day-to-day planning, coordination, and execution of media campaigns across channels. You will work closely with our Sales, Client Success, Ad Operations and Finance teams to develop strategic media plans, manage vendor relationships, coordinate insertion orders, and ensure campaigns are launched accurately and on schedule.

This role is ideal for someone who is highly organized, detail-oriented, enjoys building relationships, and wants to grow your career in media planning and buying.

Responsibilities:

Support Media Planning & Vendor Management:

As a key member of the Media team, you will be responsible for the following:

• Assist the Media Manager in developing strategic media plans based on client objectives, budgets, and target audiences
• Work with Sales and Client Success teams to gather RFPs, campaign goals, and client requirements
• Request proposals, rates, audience insights, and recommendations from media vendors
• Build and maintain strong relationships with publisher and media representatives
• Research new media opportunities, products, and industry trends to support planning efforts
• Assist in developing media recommendations and presentations for client proposals

Campaign Planning & Execution: This includes the following:

• Create, process, and manage insertion orders (IOs) for all media campaigns
• Coordinate insertion order revisions, approvals, and distribution to vendors
• Maintain media plans, flowcharts, budgets, and campaign documentation
• Ensure campaign details, creative specifications, and timelines are communicated accurately to vendors and internal teams
• Work closely with Ad Operations to coordinate campaign launches, pacing, optimizations, and campaign completion
• Update media plans and insertion orders as campaign changes occur
• Track campaign deliverables and ensure deadlines are met

Project Management & Internal Communication

Responsible for project management and communication across the Sales, Client Success, Ad Operations, Media, and Finance teams. This includes:

• Coordinate daily with the Media Manager on campaign launches, pacing, updates, and optimizations
• Participate in weekly account meetings and internal planning sessions
• Provide regular updates to Sales and Client Success on campaign timelines, vendor responses, creative deadlines and outstanding requests
• Coordinate with internal teams to ensure all campaign materials are received and approved before launch
• Help manage co-op planning, submissions, budgets, and documentation when applicable

Reporting & Financial Coordination

Responsible for assisting with reporting, billing, and campaign reconciliation. Includes:

• Coordinate with vendors to obtain campaign reporting
• Assist Ad Operations with gathering additional reporting data when needed
• Help prepare monthly, quarterly, and campaign recap reports
• Track campaign budgets and pacing throughout the duration of campaigns
• Pull monthly spend reports for Finance
• Review vendor invoices against approved insertion orders and campaign delivery
• Coordinate with Finance, Ad Operations, and the Media Manager to ensure billing accuracy before invoices are processed
• Update campaign documentation and maintain accurate records throughout the life of each campaign

Additional Media Planning responsibilities

• Work closely with the Media Manager to prioritize projects and manage campaign workflows
• Partner with Sales and Client Success teams to ensure media recommendations align with client objectives
• Maintain strong working relationships with media vendors and publisher representatives
• Assist with onboarding new media vendors and maintaining vendor contact information
• Help improve internal processes, templates, and planning documentation
• Stay informed on industry trends, new media opportunities, and platform updates

Media Planning Administration

• Create and maintain media planning spreadsheets and campaign trackers
• Build media flowcharts and planning documents
• Maintain media plans and update campaign information as needed
• Organize campaign files and documentation
• Coordinate creative asset deadlines with internal teams and vendors
• Update insertion orders throughout the campaign lifecycle
• Support the Media Manager with research, competitive analysis, and special projects as assigned