Media Planning Analyst

AARP; Washington (District of Columbia); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

401(k)

Company pension

Health insurance

Paid time off

Tuition reimbursement

Job summary

AARP is seeking a Media Planning Analyst to plan, organize, implement, and evaluate projects that support health and financial security initiatives for Americans 50+. You will track budgets, milestones, and stakeholder communications while coordinating with internal and external teams to optimize processes and deliver impactful consumer experiences.

You will oversee day-to-day planning, lead project teams, and report progress to leadership, ensuring adherence to quality standards and scalable

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Project Management, or related field.
• Experience in media planning, project coordination, marketing, event management, internships, or related environments.
• Knowledge of project management principles including planning, scheduling, budgeting, resource allocation, and milestones.
• Strong organizational skills to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Excellent verbal and written communication, collaborating with internal teams, external partners, and stakeholders.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook) with ability to create reports and docs.
• Familiarity with project management tools like Microsoft Project, Asana, Monday.com, Smartsheet, Jira or similar.

Responsibilities

• Oversees the day-to-day planning and execution of events, consumer experiences, or other projects and their communications plans.
• Organizes project teams and leads internal and external members to deliver on project goals.
• Provides project management, tracks milestones, and prepares reports for stakeholders and leadership.
• Identifies and develops new procedures to support the organization and project implementation.
• Manages multiple events or projects simultaneously at different stages of the lifecycle.

Skills

Strong organizational skills

Excellent verbal and written comms

Analytical and problem-solving

Microsoft Office proficiency (Excel, P

Education

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Project Management, or related field

Tools

Microsoft Project

Asana

Monday.com

Smartsheet

Jira

Job description

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

The Media Planning Analyst plans, organizes, implements, and evaluates assigned projects. Determines resources needed, tracks budgets, collaborates on scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact. Coordinates with colleagues and internal and external stakeholders to ensure successful coordination and execution of projects. Collaborates with management to identify opportunities to streamline processes and to develop new procedures that support the business unit/department.

Responsibilities

• Oversees the day-to-day planning and execution of events, consumer experiences, or other projects and their related communications plans. Leads the development and maintenance of all project planning, management tools, and practices including, project charters, timelines, budgets, risk assessments/mitigation plans, and communications plans. Contributes to project planning, budgeting, and overall strategy. Determines resource needs and monitors budget against projects and departments.
• Organizes project teams and leads internal and external team members to deliver on project goals. Works with the team to continually optimize department workflows and standard practices. Supports training of staff on project management tools and best practices.
• Provides project management, including coordinating activities of overall project, tracking progress against milestones and other performance indicators, and preparing reports. Coordinates with others, internally and externally, to ensure integration into department overall projects. Tracks, analyzes, and reports project progress to stakeholders and leadership.
• Identifies and develops new procedures and processes to support the organization and project implementation. Ensures effective change management occurs throughout course of project.
• Works with the team to continually optimize department workflows and standard practices.
• Manages multiple events or projects simultaneously at different stages of the project lifecycle, while coordinating with other colleagues on the team to ensure integration into department overall projects.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Project Management, or a related field.
• Experience in media planning, project coordination, marketing, event management, internships, or related business environments.
• Knowledge of project management principles, including project planning, scheduling, budgeting, resource allocation, and milestone tracking.
• Strong organizational skills with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Excellent verbal and written communication skills, with the ability to collaborate effectively with internal teams, external partners, and stakeholders.
• Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and Outlook, with the ability to create reports, presentations, and project documentation.
• Strong analytical and problem-solving skills, including the ability to track project progress, analyze data, identify risks, and recommend process improvements.
• Experience or familiarity with project management and collaboration tools such as Microsoft Project, Asana, Monday.com, Smartsheet, Jira, or similar platforms is preferred.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.