Media Planning Analyst

Publicis Groupe; Peru (IL); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading global communications firm in Illinois seeks a candidate to develop media strategies and plans to achieve client marketing objectives. The role involves managing budgets, providing updates for budgeting needs, and supporting the team with insights and presentations. Candidates should possess a Bachelor's degree, English proficiency at B2 level or above, and 6 months to 1 year of experience in media. Familiarity with Microsoft Excel and Media Tools is essential, alongside basic knowledge of Google Campaign Manager and Data Studio.

Qualifications

• Must have 6 months - 1 year of experience in Media.
• Intermediate level of Microsoft Excel is required.
• Basic knowledge of Google Campaign Manager and Data Studio.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools.
• Support the strategy team with reach and frequency deliveries using Tardiis / NMI.
• Help manage monthly competitive insight reporting and chart refreshes.

Skills

English language proficiency (B2 or above)

Microsoft Excel

Media Tools

Education

Bachelor's Degree

Tools

Google Campaign Manager

Data Studio

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk‑taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support in building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to the National Video team, update weekly media highlights, coordinate updates with investment teams, and prepare client‑ready slides for issuance

Qualifications

• B2 or above English language level
• Bachelor's Degree
• 6 months - 1 year of experience in Media (Must)
• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Intermediate