Media Planner: Data-Driven Campaigns

Adelphi Group; Los Angeles (CA); Hybrid; USD 63,000 - 77,000; Full time

Job summary

Omnicom is seeking a Media Planner to develop, execute, and optimize integrated media campaigns across digital and traditional channels for a leading B2B technology client. You will collaborate with analytics, ad operations, finance, and external partners to translate client objectives into effective media plans that drive measurable outcomes.

The role requires strong analytical abilities, ownership from planning to execution, and the ability to manage multiple priorities in a fast-paced agency

Qualifications

• Minimum of 3 years of hands-on media planning and campaign management experience across integrated media channels.
• Strong understanding of paid media fundamentals across digital and traditional channels, including planning, execution, optimization, and measurement.
• Experience with media research and planning tools such as Nielsen, MRI-Simmons, Telmar, MediaRadar, or similar platform.
• Excellent time management skills with the ability to prioritize multiple projects, manage deadlines, and communicate priorities effectively to supervisors and cross-functional teams.
• Demonstrated experience managing campaign budgets, pacing, billing, reconciliations, and financial stewardship.
• Experience coordinating campaign execution, including media authorizations (MAs), insertion orders (IOs), tagging, trafficking, QA, creative asset management, and vendor communication.
• Strong analytical skills with the ability to interpret campaign performance and develop data-driven recommendations.
• Advanced proficiency in Microsoft Excel and PowerPoint, and experience with Google Workspace is a plus.
• Experience working with media planning, billing, and campaign management systems (e.g., Prisma) is preferred
• Excellent written, verbal, and presentation skills with the ability to communicate effectively with clients, media partners, and internal stakeholders

Responsibilities

• Media Planning & Strategy
• Support development and presentation of integrated media strategies aligned to client business objectives and campaign goals
• Conduct audience, marketplace, competitive, and media research to inform planning recommendations
• Evaluate media opportunities across programmatic, online video, CTV, YouTube, paid social, podcasts, streaming audio, and traditional media channels
• Assist in developing channel strategies, investment allocations, flight recommendations, and media POVs
• Stay current on media trends, consumer behavior, platform capabilities, measurement solutions, and AI-enabled planning tools
• Campaign Planning & Execution
• Develop integrated media plans, budget trackers, and support campaign documentation
• Coordinate campaign launches across internal teams and media partners
• Manage campaign setup and execution across media channels, including coordinating insertion orders (IOs), trafficking requirements, tagging, creative assets, and launch timelines
• Build and maintain campaigns within internal planning and billing systems (e.g., Prisma) to support campaign execution, financial tracking, and reporting
• Ensure campaigns launch accurately by QA’ing creative assets, tracking tags, landing pages, naming conventions, and vendor deliverables
• Communicate with clients on outstanding asset deliverables and launch progress
• Campaign & Financial Management
• Coordinate with offshore support to oversee campaign setup in Prisma, trafficking support, billing actualizations, and campaign documentation to ensure accurate and timely execution
• Monitor campaign pacing, delivery, and budgets by reviewing pacing reports and proactively identifying under or over-delivery, recommending solutions to optimize campaign performance
• Manage campaign budgets, reconciliations, invoice tracking, and financial documentation throughout the campaign lifecycle
• Work closely with finance, media vendors, clients, and internal stakeholders to ensure accurate billing, campaign actualization, and financial reconciliation
• Media Partner Management
• Serve as a day-to-day point of contact for media vendors throughout campaign execution
• Deliver IOs, creative assets, tracking requirements, launch timelines, and campaign updates
• Work closely with partners to identify optimization and added value opportunities
• Reporting & Measurement
• Partner with offshore support to coordinate recurring weekly campaign pacing reports, and QA to ensure reporting accuracy across all partners
• Collaborate with analytics and measurement teams on tagging, attribution, and campaign measurement implementation
• Analyze campaign performance and translate data into actionable insights and optimization recommendations

Skills

Media planning

Campaign management

Budgeting

Analytics

Excel

PowerPoint

Google Workspace

Tools

Nielsen

MRI-Simmons

Telmar

MediaRadar

Prisma

Job description

Omnicom is seeking a Media Planner to develop, execute, and optimize integrated media campaigns across digital and traditional channels for a leading B2B technology client. You will collaborate with analytics, ad operations, finance, and external partners to translate client objectives into effective media plans that drive measurable outcomes.

The role requires strong analytical abilities, ownership from planning to execution, and the ability to manage multiple priorities in a fast-paced agency