Media Planner/Buyer

Aloysius Butler & Clark; Philadelphia (Philadelphia County); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

PTO

401(k) plan with company match

Comprehensive benefits

Job summary

Aloysius Butler & Clark is seeking a Media Planner/Buyer to develop, negotiate, implement, track and optimize paid media campaigns across broadcast, print, OOH, digital and more for assigned clients. You will work with account teams and supervisors to ensure campaigns meet objectives, stay within budgets and deliver measurable results.

The role requires strong analytical skills, budget management, and hands-on experience with Google Ads, Analytics, SEM and paid social.

Qualifications

• Experience in planning and managing integrated media campaigns across multiple channels.
• Strong negotiation and budgeting skills.
• Ability to analyze client business, market conditions, and campaign performance.
• Proficiency in media buying, tracking and reporting.

Responsibilities

• Develop integrated media plans and buys across broadcast, print, OOH, digital and more.
• Build knowledge of client business and market to align programs with objectives.
• Manage accounts with budgeting, billing, tracking, and client reporting.
• Communicate regularly with account teams and media contacts.
• Collaborate with strategy, creative, PR, and interactive teams to meet campaign goals.
• Develop expertise in Google Ads and Analytics, plus SEM and paid social setup.
• Negotiate, set up, tag, track and manage digital campaigns.
• Review campaigns and provide insights for monthly and quarterly reports.
• Ensure accurate invoices and update media dashboards.
• Present media recommendations and results in client meetings.
• Support new business projects and stay current on industry trends.
• Maintain attention to detail and follow through.

Job description

The Media Planner/Buyer is responsible for the development, negotiation, implementation, tracking and optimization of paid media campaigns that may include broadcast, print, OOH, direct mail, display banners, video, site-direct buys, ad network buys, behavioral targeting, rich media, mobile, paid social and paid search. With assigned clients from A to Z, the Media Planner/Buyer will handle analysis, strategy, planning, execution, budget management, billing, optimization and results—working in conjunction with associate media directors and media supervisors.

Responsibilities

• Work directly with the account team, clients and media supervisors to develop integrated media plans and buys, utilizing all media types.
• Develop and maintain thorough knowledge and understanding of the client business, competitive landscape and market conditions to ensure delivery of strategic media programs that align with objectives and meet goals.
• Responsible for comprehensive management of assigned accounts and projects, with minimal oversight. Tasks include research, planning, purchasing, scheduling, order processing, accurate budget tracking, flowcharts, accurate client billing and resolution, thorough analysis and POV reports.
• As the main point of contact for assigned accounts, communicate regularly with account executives, project managers and outside sales reps. Manage media inquiries for assigned accounts and maintain positive relationships with media sales contacts.
• Work closely with strategy, creative, PR, account management and interactive teams to develop targeted, successful campaigns within given budgets. Offer media strategy insights and suggest tactics with rationale to meet campaign objectives.
• Develop deep working knowledge of Google Ads and Analytics, as well as SEM campaign management and setup, plus paid social implementation.
• Manage negotiation, technical setup, tagging, tracking and contracts for digital campaigns.
• Responsible for ongoing audits, tracking, analysis and review of all client campaigns to ensure optimal performance.
• Review and provide analysis, insights and recommendations for monthly and quarterly web reports for assigned clients.
• Reconcile invoices monthly and update client billing documents and media consoles, adjusting as needed, in conjunction with the media coordinator.
• Attend client meetings and present media recommendations, analysis and results. Assist in new-business projects as needed.
• Participate in a positive work environment, foster a team approach and be available as a resource to the agency. Share ideas, research, train and mentor. Stay up to date on current trends and industry changes.
• Strong attention to detail and accuracy are required, as well as diligent follow-through on all communications and projects.
• Fill out a daily time sheet and work with the accounting department on all client-related needs.

We offer a supportive and friendly environment; competitive salaries; generous PTO; and a comprehensive benefits package, including a 401(k) plan with company match.

Diversity at AB&C

At AB&C, we believe in and thrive on the power of our differences. Different ideas. Different approaches. Different skills. Different experiences. Through our differences, we create stellar work and build solid relationships. Through our differences, we can more readily see the needs of our clients and our community—and more effectively formulate solutions to meet them. By embracing the diversity that reflects the world in which we work, live and play, we grow and thrive as an agency. AB&C commits to paying this forward by striving to continuously raise the bar on how we represent diversity, equity and inclusion.