Media Assistant

philadelphiaadclub; Philadelphia (Philadelphia County); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Generous PTO

Comprehensive benefits package

401K plan with company match

Job summary

A digital marketing agency in Philadelphia is looking for a Media Coordinator to support daily media activities and assist with digital campaign management. This role encompasses responsibilities like digital analytics reporting, media planning, and negotiation. The ideal candidate will be detail-oriented and proactive, possessing excellent communication skills and a collaborative spirit. Benefits include competitive salary, generous PTO, and a robust 401K plan. Join us to thrive in a diverse and inclusive environment.

Qualifications

• Understanding of digital campaign processes and analytics.
• Ability to manage and organize files efficiently.
• Experience in media planning and billing is desirable.

Responsibilities

• Assist with monthly digital media reports.
• Perform digital campaign audits and troubleshoot issues.
• Work closely with media supervisors on various tasks.
• Assist in SEM campaign keyword and text ad development.
• Implement and report on paid social media campaigns.

Skills

Detail-oriented

Proactive

Excellent time-management

Team collaboration

Strong written communication

Strong verbal communication

Tools

Google Analytics

STRATA buying program

Google Ads

Microsoft Ads

Job description

Overview

Core Role The Media Coordinator assists the media department in various ways and manages day-to-day activities for assigned accounts. The Media Coordinator will further develop core media responsibilities through training from the media team. These responsibilities include, but are not limited to, digital analytics reporting, traditional and digital media planning and placement, negotiation, media research, campaign management, and billing management.

Responsibilities

• Assist with monthly digital media reports; build knowledge/experience with Google Analytics through hands-on training and report development.
• Perform digital campaign audits at campaign launch and for the duration; troubleshoot any tracking/tagging issues.
• Work closely with media supervisors to further develop media experience for all mediums.
• Assist media planners/buyers with research and analysis.
• Complete detailed POV reviews/recommendations.
• Assist in the development of keywords and text ads for SEM campaigns, as well as review and edit existing campaigns.
• Input SEM and display assets for Google and Microsoft Ads.
• Implement, audit, and report on paid social campaigns.
• Create UTM codes and traffic digital ad copy.
• Order media (create and send insertion orders, manage budgets, reconcile invoices).
• Assist media auditor with media invoicing and invoice discrepancy resolution.

Qualifications / Requirements

• Work to develop a full understanding of the STRATA buying program and client billing process.
• Maintain organized files and reference materials.
• Must be detail-oriented and proactive, with excellent time-management skills.
• Must be collaborative, creative, outgoing and willing to work as part of a team to meet client objectives.
• Written and verbal communication should be at a high level — professional, clear and concise.
• Must complete a daily time sheet.

Benefits

We offer a supportive and friendly environment, competitive salaries, generous PTO, and a comprehensive benefits package, including a 401K plan with company match.

Diversity at AB&C

At AB&C, we believe in and thrive on the power of our differences. Different ideas. Different approaches. Different skills. Different experiences. Through our differences, we create stellar work and build solid relationships. Through our differences, we can more readily see the needs of our clients and our community and more effectively formulate solutions to meet them. By embracing diversity that reflects the world in which we work, live, and play we, as an agency, grow and thrive. We commit to paying this forward by striving to continuously raise the bar on how AB&C represents diversity, equity and inclusion.