Media Buyer, Integrated Investment

CROSSMEDIA; New York (NY); Hybrid; USD 62,000 - 75,000; Full time

Benefits offered by this job

Open PTO policy

Hybrid/remote work options

Healthcare and wellness support

401(k) with company match

Student loan relief program

Job summary

A leading media agency in New York is seeking a Buyer for Integrated Media Investment to oversee campaign planning and execution. The ideal candidate will have 1-2 years of experience in media investment across digital and traditional channels. This position requires strong communication skills and proficiency in media planning tools. The role offers a hybrid work environment, combining remote and onsite flexibility. The candidate must embody the values of Trust, Reason, and the Pursuit of Happiness.

Qualifications

• 1-2 years of experience in media investment/buying role across online and/or offline channels.
• Experience with Digital (Display, Audio, Video) and Traditional media.
• Proficient in media tools such as Freewheel and Tableau.

Responsibilities

• Oversee tactical planning and execution of media campaigns.
• Maintain vendor communications and develop relationships.
• Collaborate on buying media and managing contracts.

Skills

Communication

Project Management

Negotiation

Media Planning

Data Analysis

Tools

Freewheel

Tableau

Datorama

Job description

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision‑making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, Illva Saronno, and more.

This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

YOUR ROLE

The Buyer, Integrated Media Investment oversees tactical planning, execution and reporting of campaigns. They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.

A successful Buyer is resourceful, organized, and energetic throughout the planning process. A strong communicator, you are comfortable in a fast‑paced industry and handling multiple projects.

At Crossmedia, it’s more than just doing the job; it’s about doing things the right way and living our values of Trust, Reason and the Pursuit of Happiness. Trust is about how you show up as a person – being dependable, respectful, and honest. Reason reflects the quality of your work and the thoughtfulness behind it. And the Pursuit of Happiness is the environment that you help create – one where people feel included, supported and inspired.

Key responsibilities of a Buyer include:

Reliable, ethical & operates in the best interest of Crossmedia & clients

• Maintains a base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print.
• Owns vendor communications and developing relationships with clients.
• Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.
• Collaborates on the buying of media, vendor contracts, and billing/invoicing for media campaigns.
• Leads knowledge of media buying tools to execute plans and buys - Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.
• Applies principles of negotiation to ensure discounts and added value
• First ‘gatekeeper’ and reviewer for Assistant’s work.
• Ensures smooth campaign launch & execution and communicates updates internally and externally.
• Deep understanding of the Digital media trafficking process
• Performs weekly pacing and monitoring of campaign performance.

Focuses on a quality product, adhering to Crossmedia’s high standards

• Fully comprehends media strategy and tactical details.
• Supports Supervisor/Director in the development of media approach
• Proactively encourages media + creative integration through cross‑agency presentations and timelines
• Validates accuracy of data use for reporting
• Develops media POVs for clients
• Encourages thinking outside of the box.
• Stays up to date with marketplace offerings and new opportunities

Personal efforts generate satisfaction – clients, XM team, company

• Participates in training to enhance their professional growth.
• Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth.
• Displays a high level of personal dedication and motivation.
• Positively contributes to our culture.
• Troubleshoots team issues and concerns.
• Builds esprit de corps through strong team communication.

REQUIREMENTS

• 1- 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and management
• Experience including Digital (Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print).
• Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau, and/or Datorama.
• Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.
• Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
• Ability to mentor junior team members

Salary range $62k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including:

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Healthcare and Wellness options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year‑round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Referrals increase your chances of interviewing at CROSSMEDIA by 2x.