Media Planner

Mile Marker; New York (NY); On-site; USD 60,000 - 68,000; Full time

Job summary

A growth-oriented media agency in New York is seeking a Media Planner to manage digital media campaigns. The ideal candidate will have experience in optimizing campaigns and analyzing performance. Strong Excel skills and attention to detail are essential. This full-time position offers a salary range of $60,000–68,000 per year.

Qualifications

• 2-3 years’ experience in a digital media planning/buying position at an agency.
• 1+ years with account/client services and/or project management responsibilities.
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social.

Responsibilities

• Plan and manage digital media campaigns.
• Analyze campaign performance and provide strategic insights.
• Develop and execute innovative digital media strategies.

Skills

Attention to detail

Organizational skills

Proficiency in Excel

Understanding of A/B testing

Education

Bachelor's degree in a related field

Tools

Google Analytics 4

Google Ads

Google Campaign Manager

Looker/Data Studio

Job description

Overview

Media Planner role at Mile Marker.

Mile Marker is a full-service, end-to-end media agency built for growth marketers. We provide a broad range of capabilities, accessible data profiles, and a layered technology stack that aligns our media plans and the teams that develop them to deliver measurable outcomes with integrity. Our client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s. For more information, visit www.milemarkeragency.com.

About the Role

Mile Marker is hiring a full-time Digital Media Planner with 1-3 years of experience to plan and manage digital media campaigns. The candidate will analyze campaign performance, provide strategic insights, and optimize campaigns. A strong attention to detail, excellent organization skills, proficiency in Excel, and understanding of optimization via A/B testing are required.

What You\'ll Do

• Share responsibility for day-to-day planning, analysis, implementation, and optimization of campaign activities, demonstrating expertise in market and audience dynamics.


• Develop, plan, and execute innovative digital media strategies; negotiate and purchase media from external partners and provide strategic guidance for internal Paid Search and Paid Social teams.


• Participate in the strategic planning process for top-tier clients, including research, digital media strategy development, tactical planning, and final persuasive presentation.


• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns with strong proficiency in Excel and/or Google Sheets.


• Support day-to-day reporting by analyzing performance data, research data, and media/marketing trends to generate reports with actionable conclusions.


• Support the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving.


• Understand how performance and brand media come together, using that understanding to help create full-funnel media goals, objectives, and success metrics while supporting media leadership.


• Understand client goals to help organize them into well-supported media recommendations and strategies, ensuring alignment with target audiences.


• Coordinate with Digital, Traditional, Biddable Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion.


• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps.


• Maintain strong relationships with digital publishers and media partners, exploring new opportunities and leading testing initiatives.


• Manage campaign authorizations, budgets, and reconciliation processes.

Qualifications

• Bachelor\'s degree in a related field or equivalent work experience.


• 2-3 years’ experience in a digital media planning/buying position at an agency.


• 1+ years with account/client services and/or project management responsibilities.


• Digital technical experience (GA4, Google Ads, Google Campaign Manager, Looker/Data Studio; experience with affiliates, trafficking, and tagging QA).


• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic.


• Experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc. a plus.


• Preferred working knowledge of third-party Internet marketing research tools (e.g., comScore, Nielsen NetView, @Plan, NetRatings, and others).


• Experience analyzing data and market research, including raw and refined data sets.


• Strong organizational and time-management skills; ability to prioritize and deliver with urgency.


• Ability to operate in undefined areas (gray areas) with the ability to adapt to changing priorities and multiple tasks.


• Ability to work autonomously yet seek counsel when necessary.


• Excellent communication and time management skills.


• Strong attention to detail and ability to juggle multiple tasks.


• Proven ability to develop and maintain professional relationships with colleagues and vendors.


• Proficient in Microsoft Excel and PowerPoint or Google Sheets/Slides.

Compensation

The pay range for this role is 60,000 – 68,000 USD per year (New York Office).

Employment type

Full-time

Seniority level

Entry level

Job function

Marketing and Sales

Industries

Marketing Services

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