Media Planner

Alphabe Insight Inc; Carpinteria (CA); On-site; USD 70,000 - 77,000; Full time

Job summary

A leading communications firm is seeking a detail-oriented Media Planner to develop strategic media plans. This role involves collaborating with teams to optimize campaign performance, negotiate with vendors, and prepare insightful reports. Join a supportive team focused on impactful marketing strategies and professional growth.

Benefits

Competitive salary

Opportunities for professional growth

Skill development through workshops

Comprehensive health and wellness benefits

Qualifications

• 2+ years of experience in media planning or buying.
• Strong understanding of media channels including print, broadcast, digital, and out-of-home.

Responsibilities

• Develop and present comprehensive media plans based on client objectives.
• Conduct market research and media analysis to guide planning decisions.
• Negotiate with media vendors to secure the best rates.

Skills

Communication

Negotiation

Organizational Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Advertising

Tools

Media Planning Tools

Analytics Platforms

Job description

Sonar Spark is a forward-thinking communications firm based in New York, NY. We specialize in creating impactful strategies that help businesses connect with their audiences through innovative and targeted marketing approaches. Our mission is to empower brands with clear messaging and strong market positioning. As we continue to expand, we are looking for passionate individuals to join our dynamic team.

Job Description

Job Description :

We are seeking a detail-oriented and analytical Media Planner to join our growing team. In this role, you will be responsible for developing and executing strategic media plans that align with client goals and deliver measurable results. You will collaborate closely with our internal teams and external partners to identify the most effective media channels and placements.

Responsibilities :

• Develop and present comprehensive media plans based on client objectives and target audiences
• Conduct market research and media analysis to guide planning decisions
• Negotiate with media vendors to secure the best rates and placements
• Monitor and optimize campaign performance to ensure key metrics are achieved
• Prepare post-campaign performance reports and provide actionable insights
• Work collaboratively with account managers, creative teams, and clients to ensure campaign alignment and effectiveness

Qualifications

Qualifications :

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• 2+ years of experience in media planning or buying
• Strong understanding of media channels including print, broadcast, digital (excluding social media), and out-of-home
• Proficient in media planning tools and analytics platforms
• Excellent communication, negotiation, and organizational skills
• Ability to manage multiple projects and meet tight deadlines

Additional Information

Benefits :

• Competitive salary ($70,000 - $77,000 annually)
• Opportunities for professional growth and career advancement
• Skill development through workshops and training programs
• Supportive and dynamic team environment
• Comprehensive health and wellness benefits