Media Planner

CTP; Boston (MA); On-site; USD 50,000 - 75,000; Full time

Job summary

CTP in Boston, MA is seeking a Media Planner to support the development of media strategies and plans, conduct research, and collaborate with partners to optimize campaigns.

The role requires commuting to the Boston office 2x per week (Tue and Wed) and handling budgets, trafficking, and reporting. You will monitor performance and explore AI-enabled opportunities to improve efficiency while preserving strategic thinking.

Qualifications

• Strong Excel skills and comfort working with data, budgets and reporting.
• Experience with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager and LinkedIn Campaign Manager.
• Programmatic/DSP experience is a plus.

Responsibilities

• Support development of media strategies and plans aligned with client goals.
• Conduct research and collaborate with media partners to evaluate opportunities and pricing.
• Monitor campaign performance and translate data into insights and recommendations.
• Maintain media plans, budgets and status reports for internal and client meetings.
• Collaborate with media partners and internal teams to keep campaigns on schedule.

Skills

Excel

Data analysis

Communication

Collaboration

Google Ads

YouTube

Meta Ads Manager

LinkedIn Campaign Manager

Tools

Google Ads

YouTube

Meta Ads Manager

LinkedIn Campaign Manager

Job description

CTP is looking for a Media Planner.

We love working with talented people, and we continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves quickly and we're great at coming together to find creative solutions for our clients' most interesting problems. CTP's wide array of work can be seen here.

In this role, CTP is looking for someone who will contribute to our agency's success by:

• Supporting the development of media strategies and plans that align with client goals and campaign objectives.
• Conducting research, gathering marketplace information and working with media partners to evaluate opportunities and pricing.
• Identifying media opportunities across channels and platforms based on client and audience needs.
• Supporting campaign setup, trafficking, execution and ongoing optimization.
• Monitoring campaign performance and helping translate data into insights and recommendations.
• Compiling, organizing and analyzing media performance data for client reporting.
• Maintaining media plans, budgets, status reports and other documentation for internal and client meetings.
• Collaborating with media partners and internal teams to keep campaigns running smoothly and on schedule.
• Managing campaign billing, invoices and weekly/monthly reconciliation with a high degree of accuracy.
• Staying current on evolving media platforms, tools, audience behaviors and industry trends.
• Exploring emerging technologies, including AI, and identifying thoughtful ways to use them to improve efficiency, uncover insights and create more time for strategic thinking and partnership.

Qualifications

• Ability to commute to our Boston office 2x/week (Tuesday and Wednesday).
• A minimum of 2-6 years of relevant media planning, buying or digital advertising experience.
• Former agency experience preferred.
• Strong Excel skills and comfort working with data, budgets and reporting.
• Familiarity with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager and LinkedIn Campaign Manager.
• Experience with ad serving, trafficking and/or campaign measurement tools preferred.
• Programmatic/DSP experience is a plus.
• Strong analytical and problem-solving skills with the ability to identify meaningful insights within campaign data.
• Excellent organizational skills and the ability to manage multiple campaigns, deadlines and details at once.
• Strong written and verbal communication skills and a collaborative working style.
• Curiosity and a willingness to learn new platforms, tools and approaches quickly, including an interest in exploring how AI and emerging technologies can make our work smarter and more efficient while keeping human judgment, creativity and strategic thinking at the center.
• Proficiency in Google Workspace and Microsoft Office.

Please note, all employees are required to be in-office at our CTP location on Tuesdays and Wednesdays.

The salary range for these roles is $50,000 - $75,000 annually. Compensation is based on a variety of factors, including relevant experience, skills, internal equity, and market data. In addition to base salary, we offer a comprehensive benefits package and a collaborative, supportive culture focused on delivering breakthrough ideas for our clients.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. If you require a reasonable accommodation to complete any part of the application process or in your work once hired, please contact our Human Resources Department.

Applicants must be legally authorized to work in the United States. We do not offer visa sponsorship for this role.