Media Operations & Optimization Specialist

AVG; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Gen is seeking a Media Operations Specialist in New York to monitor budget fulfillment, optimize advertiser performance, and improve GPM across Gen Digital's paid media network.

The role requires cross-functional collaboration with Ad Operations, Media, Tools, Yield, Product, and Sales to execute budget allocations, test ad products, and manage inventory flows. Strong analytical skills and experience with AI tools are essential.

Qualifications

• 4+ years in yield optimization or related fields.
• Strong analytical and problem-solving skills.
• Experience in the digital advertising landscape.
• Excellent communication across written and verbal channels.

Responsibilities

• Drive GPM, advertiser performance, and revenue goals month over month.
• Manage inventory health by tracking publisher supply and fill rates.
• Analyze data across campaigns to surface insights and inform decisions.
• Collaborate with cross-functional teams to develop channel strategies and optimize ad products.

Skills

Yield optimization

Inventory management

Sales operations

Product management

Excel & data analysis

AI tools/automation

Tools

Salesforce

JIRA

Confluence

Excel

Job description

Gen is seeking a Media Operations Specialist in New York to monitor budget fulfillment, optimize advertiser performance, and improve GPM across Gen Digital's paid media network.

The role requires cross-functional collaboration with Ad Operations, Media, Tools, Yield, Product, and Sales to execute budget allocations, test ad products, and manage inventory flows. Strong analytical skills and experience with AI tools are essential.