Media Operations Specialist

Gen Digital Inc.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Gen Digital Inc. is seeking a Media Operations Specialist in New York to monitor and optimize budget fulfillment, advertiser performance, and GPM across our paid media network.

You will partner with Ad Operations, Media, Tools, Yield, Product, and Sales to execute budgets, test ad products, and manage inventory flows. You will work cross-functionally to drive efficiencies, improve publisher revenue, and develop channel strategies with the Media Ops Manager and team.

Qualifications

• 4+ years of experience in yield optimization, inventory management, sales operations, or product management. Digital experience is required.
• Strong business acumen with proven problem-solving, critical thinking, and project management skills.
• Solid analytical skills with experience in data analysis, attribution, and ads implementation.
• Clear and effective communicator across written, verbal, and interpersonal communication.
• In-depth knowledge of the digital advertising landscape.
• Proficient in Excel, including working with large data sets and using pivot tables to identify issues, root causes, and trends.
• The ability to respond to both client and internal inquiries, and proactively prepare recommendations that address potential concerns.
• Demonstrated experience using AI tools, agents, or automation platforms (such as ChatGPT, Claude, or Copilot) to streamline processes, improve efficiency, and reduce time spent on repetitive tasks.

Responsibilities

• Drive GPM, advertiser performance, and revenue goals month over month across Personal Finance, Credit Cards, and other lines of business.
• Manage inventory health by tracking publisher supply, maximizing fill rates, evaluating new inventory sources, and optimizing existing placements.
• Monitor performance and make data-driven optimization decisions based on budget fulfillment, advertiser performance, and GPM.
• Analyze data across verticals and campaigns to surface meaningful insights, identify patterns, and translate findings into strategic recommendations that inform decision-making and drive improved outcomes.
• Optimize ad product performance, including offer row positioning, qualifier pages, and whole-row clickable formats, and collaborate with the Paid Media team to develop new tactics and features that improve publisher revenue and advertiser performance.
• Coordinate with Yield, Account Strategy, Media, and Ad Operations on campaign changes, including pricing and budget updates, compliance changes, and more.
• Assist with the billing process across all supply partners to ensure timely processing and payment.
• Manage administrative ticketing in Salesforce and JIRA, including rate updates, campaign pauses, budget changes, traffic adjustments, and target allocations.
• Partner with Paid Media teams on testing initiatives to improve revenue and advertiser performance across network sites.
• Support Paid Search, Paid Social, and Programmatic channels to drive new channel growth, improve reporting, and assist Media Buyers in developing media plans.
• Collaborate with Data and Engineering teams to advance reporting capabilities and tool enhancements.
• Communicate tactical updates, wins, and roadblocks to the Media Ops Manager on a weekly basis.
• Partner with the Media Operations Manager and Lead on the strategic and tactical development of process improvements, helping to shape how the team operates and scales.
• Build and maintain team documentation of processes and procedures in Confluence.
• Apply AI tools, agents, and automation to streamline workflows, reduce manual effort on repetitive tasks, and improve operational efficiency.

Skills

Yield optimization

Inventory management

Sales operations

Product management

Data analysis

Attribution

Excel (pivot tables)

AI tools & automation

Effective communication

Weekend data monitoring

Tools

Salesforce

JIRA

Confluence

Excel

Job description

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role:

The Media Operations Specialist is responsible for monitoring and optimizing budget fulfillment, advertiser performance, and GPM across Gen Digital’s paid media network, spanning Personal Finance, Credit Cards, and other lines of business. This role works cross-functionally with Ad Operations, Media, Tools, Yield, Product, and Sales to execute against advertiser budget allocations, test and optimize ad products, and manage inventory flows. The Media Operations Specialist also partners closely with the Media Ops Manager on process innovation, strategic media planning, and the development of channel strategies that support business growth.

Key Responsibilities:

• Drive GPM, advertiser performance, and revenue goals month over month across Personal Finance, Credit Cards, and other lines of business.
• Manage inventory health by tracking publisher supply, maximizing fill rates, evaluating new inventory sources, and optimizing existing placements.
• Monitor performance and make data-driven optimization decisions based on budget fulfillment, advertiser performance, and GPM.
• Analyze data across verticals and campaigns to surface meaningful insights, identify patterns, and translate findings into strategic recommendations that inform decision-making and drive improved outcomes.
• Optimize ad product performance, including offer row positioning, qualifier pages, and whole-row clickable formats, and collaborate with the Paid Media team to develop new tactics and features that improve publisher revenue and advertiser performance.
• Coordinate with Yield, Account Strategy, Media, and Ad Operations on campaign changes, including pricing and budget updates, compliance changes, and more.
• Assist with the billing process across all supply partners to ensure timely processing and payment.
• Manage administrative ticketing in Salesforce and JIRA, including rate updates, campaign pauses, budget changes, traffic adjustments, and target allocations.
• Partner with Paid Media teams on testing initiatives to improve revenue and advertiser performance across network sites.
• Support Paid Search, Paid Social, and Programmatic channels to drive new channel growth, improve reporting, and assist Media Buyers in developing media plans.
• Collaborate with Data and Engineering teams to advance reporting capabilities and tool enhancements.
• Communicate tactical updates, wins, and roadblocks to the Media Ops Manager on a weekly basis.
• Partner with the Media Operations Manager and Lead on the strategic and tactical development of process improvements, helping to shape how the team operates and scales.
• Build and maintain team documentation of processes and procedures in Confluence.
• Apply AI tools, agents, and automation to streamline workflows, reduce manual effort on repetitive tasks, and improve operational efficiency.

About you:

• 4+ years of experience in yield optimization, inventory management, sales operations, or product management. Digital experience is required.
• Strong business acumen with proven problem-solving, critical thinking, and project management skills.
• Solid analytical skills with experience in data analysis, attribution, and ads implementation.
• Clear and effective communicator across written, verbal, and interpersonal communication.
• In-depth knowledge of the digital advertising landscape.
• Proficient in Excel, including working with large data sets and using pivot tables to identify issues, root causes, and trends.
• The ability to respond to both client and internal inquiries, and proactively prepare recommendations that address potential concerns.
• Demonstrated experience using AI tools, agents, or automation platforms (such as ChatGPT, Claude, or Copilot) to streamline processes, improve efficiency, and reduce time spent on repetitive tasks.
• Occasionally monitor weekend data to help ensure strong delivery and network performance.

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.

Interview Process:

• TA Call (Phone)
• Hiring Manager Interview (Virtual)
• Panel Interview (Virtual)
• Final Leadership Interview (Virtual)