Media Measurement & Analytics Strategist

Jobtailor; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Citi is seeking a senior analytics leader in New York to drive the media measurement framework, deliver robust attribution strategies, and translate complex data into strategic insights for executive stakeholders.

You will partner across media, adtech, product, and business lines to optimize data-driven media decisions, oversee QA, and lead measurement roadmap initiatives in a fast-paced environment.

Qualifications

• 5-8 years' experience within media measurement and analytics.
• Solid understanding of media planning principles, digital and emerging media platforms.
• Familiarity with Adtech and Martech tools, including audience management tools, DSP/SSP, bid management, ad serving, web analytics, and identity solutions.
• Expertise in attribution, MMM, ad effectiveness, and incrementality testing.

Responsibilities

• Lead development and execution of Citi's media measurement framework.
• Develop performance reporting, attribution strategy, incrementality testing, and analyses.
• Partner with internal stakeholders in media, adtech, product, and lines of business to enable data-driven media strategy and optimization.
• Manage attribution measurement and reporting processes across all lines of business.
• Oversee report QA, insights generation, and communication to senior stakeholders.
• Calibrate media performance across multiple data sources and reports.
• Translate data into clear, actionable insights for senior stakeholders.
• Support measurement roadmap development, media test-and-learn agenda, and advanced analytics studies.
• Meet with vendors and evaluate measurement methodologies and innovative measurement solutions.
• Serve as a subject matter expert on measurement methodologies, the measurement landscape, and industry changes.

Skills

Media measurement expertise

Attribution strategy development

Data storytelling

Stakeholder engagement

Executive communication

Presentation skills

Project management

Attention to detail

Education

Bachelor's degree or equivalent

Advanced degree preferred

Tools

Ad Serving

Web Analytics

DSP/SSP

Audience Management Tools

Bid Management

Job description

Citi is seeking a senior analytics leader in New York to drive the media measurement framework, deliver robust attribution strategies, and translate complex data into strategic insights for executive stakeholders.

You will partner across media, adtech, product, and business lines to optimize data-driven media decisions, oversee QA, and lead measurement roadmap initiatives in a fast-paced environment.