Media Marketing Manager

Yafa Shakoor; Dyer (IN); On-site; USD 25,000 - 40,000; Part time

Job summary

Yafa Shakoor is seeking a part-time Media Marketing Manager based in Dyer, Indiana. This role involves developing and executing impactful social media strategies to drive engagement and brand visibility.

The ideal candidate will have experience in creating tailored content across various platforms, responding to audience feedback, and analyzing performance metrics. This part-time position offers 30 hours a week focused on creative strategy and audience connection.

Qualifications

• Experience in developing and executing social media strategies.
• Ability to create and curate engaging content across various formats.
• Familiarity with social media analytics tools and KPI tracking.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Build and maintain an ongoing content calendar.
• Engage with audience through comments, messages, and community feedback.

Skills

Social media strategy development

Content creation

Data analysis

Community engagement

Job description

Media Marketing Manager

Job Type: Part-time (30 hours/week)

Key Responsibilities

• Develop and execute social media strategies aligned with overall business and marketing objectives.
• Build and maintain an ongoing content calendar.
• Conceptualize, write, and curate engaging written, graphic, and video content tailored to specific platform algorithms (e.g., short‑form video, carousels, and stories).
• Foster meaningful digital relationships by responding to comments, engaging in direct messages, and managing community feedback or customer service inquiries.
• Track key performance indicators (KPIs) such as reach, engagement, and conversion rates.
• Translate data into actionable insights and present performance reports to stakeholders.
• Stay up to date with the latest internet trends, social SEO strategies, and algorithm changes.
• Manage paid social advertising budgets, A/B test ad creative, and optimize campaigns for lead generation (if applicable).
• Understand the demographics, interests, and pain points of your target audience.
• Develop content that educates, entertains, or informs your audience, addressing their needs and interests.
• Implement keyword research and on‑page SEO techniques to improve visibility on search engines.
• Plan and schedule your content to ensure consistency and organization.
• Encourage customers to share their experiences and content related to your brand.
• Use analytics tools to track engagement, conversions, and other key metrics to refine your strategy.
• Encourage participation and increase engagement through fun contests and giveaways.
• Partner with influencers to leverage their audience and gain credibility.
• Stay updated on social media trends and analyze performance metrics to adapt your strategy.
• Share your blog posts, videos, and other content on social media platforms to drive traffic.
• Gather insights and feedback from your audience to improve your content strategy.
• Transform existing content into different formats suitable for various social media platforms.
• Share testimonials and user‑generated content on your social media channels to build trust.
• Use live videos and stories to connect with your audience in real‑time and showcase the brand's personality online and in‑person networking events.