Media Market Manager – Myrtle Beach
Dick Broadcasting Company
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
Dick Broadcasting Company in Myrtle Beach, SC, seeks a Market Manager to lead four stations and its growing digital business with strong autonomy and accountability for market results.
You will recruit and develop a high-performing team, drive revenue growth across broadcast and digital, and build lasting client relationships while managing budgets and P&L. This role is based in Myrtle Beach with a focus on community leadership and business results.
Qualifications
- Demonstrated ability to grow revenue and develop new business.
- Proven experience leading, coaching, motivating, and developing people.
- Strong business judgment with budgeting, forecasting, and profitability insight.
- Ability to set clear expectations and maintain accountability while building a positive team culture.
- Understanding of digital advertising and how broadcast and digital solutions cooperate for client success.
- Curiosity, creativity, and willingness to try new approaches.
- Strong communication, negotiation, and problem-solving skills.
- Confidence to decide and humility to consider other ideas.
Responsibilities
- Build and lead a great team by recruiting, developing, coaching, and retaining talent.
- Grow the market’s revenue strategy across broadcast and digital with local-direct growth.
- Develop people by coaching sales leaders and collaborating with programming and content teams.
- Be part of the sales effort by supporting client meetings and sales culture without being the sales team.
- Monitor business performance using financial results, CRM data, ratings, and digital metrics to identify momentum and opportunities.
Skills
Education
Job description
Dick Broadcasting Company Inc Myrtle Beach, South Carolina, United States
Description: Market Manager – Myrtle Beach
Dick Broadcasting Company | Myrtle Beach, South Carolina Full-Time | Exempt
Dick Broadcasting Company is looking for an entrepreneurial leader to lead our Myrtle Beach market.
This is not a caretaker position.
We are looking for someone who wants to build — a great team, strong brands, lasting client relationships, revenue, and a successful business. You will lead a four-station operation and its growing digital business with significant autonomy and direct responsibility for the market’s results.
For more than 72 years, Dick Broadcasting Company has built successful local media brands by remaining committed to the communities we serve. As a family-owned company, we believe local leadership matters. Our Market Managers are given the freedom to identify opportunities, make decisions, try new things, develop people, solve problems, and grow their business.
This position is based in Myrtle Beach, South Carolina, one of the Southeast’s most dynamic and rapidly growing markets. Beyond being a world-class tourism destination, Myrtle Beach offers a strong local business community, tremendous population growth, beaches, golf, entertainment, and an outstanding quality of life.
If you are a successful Local Sales Manager, General Sales Manager, Digital Sales Manager, small-market General Manager, or another proven media leader ready for greater responsibility, this could be your opportunity to lead a market.
Recruit, develop, coach, and retain talented people. Create an environment where people enjoy coming to work, know what is expected of them, celebrate wins together, and are continually challenged to get better.
Lead the market’s revenue strategy across broadcast and digital, with a strong emphasis on local-direct new business, account growth, and finding new opportunities for DBC and our clients.
Spend time with your team. Coach sales leaders and sellers in the field, brainstorm with programming and content teams, provide regular feedback, recognize great work, and help good people become even better at what they do.
Participate in key client meetings and help create a sales culture where prospecting, discovery, presenting solutions, following up, and closing business happen consistently. Be a resource for the sales team without becoming the sales team.
Establish clear expectations and strong operating rhythms. Use financial results, sales activity, CRM data, ratings, digital performance, and other key metrics to recognize momentum, identify opportunities, and address problems early.
Build relationships with advertisers, agencies, community organizations, and business leaders. Be visible in the market and help ensure our brands continue to be an important part of the communities we serve.
Work closely with programming and content leaders to keep our stations entertaining, relevant to listeners, valuable to advertisers, and connected to Myrtle Beach.
Take responsibility for the financial performance of the market, including revenue growth, profitability, forecasting, expense discipline, and annual operating and capital budgets.
Oversee programming, sales, digital, technical operations, human resources, and business administration while ensuring the stations remain compliant with applicable FCC rules and regulations.
We are less interested in a particular title than we are in finding the right leader. The successful candidate will bring:
- A demonstrated ability to grow revenue and develop new business.
- Proven experience leading, coaching, motivating, and developing people.
- Strong business judgment and an understanding of budgets, forecasting, expenses, and profitability.
- The ability to set clear expectations and hold themselves and others accountable while building a positive team culture.
- An understanding of digital advertising and how broadcast and digital solutions can work together to solve client problems.
- Curiosity, creativity, and a willingness to try new things.
- Strong communication, negotiation, and problem-solving skills.
- The confidence to make decisions and the humility to listen to other ideas.
- An entrepreneurial mindset and a desire to find opportunities rather than wait for them to appear.
- Knowledge of FCC regulations and broadcast operations, or the ability and willingness to quickly develop that knowledge.
- A college degree or equivalent professional experience.
- A valid driver’s license.
This opportunity is best suited for someone who loves building something with a team.
We are looking for a leader who enjoys being around people — coaching sellers, brainstorming ideas with programmers, getting out in the community, celebrating wins, solving problems, and helping good people become even better at what they do.
You should also be comfortable setting clear expectations, making decisions, having difficult conversations when necessary, meeting with clients, and understanding the financial performance of the business.
At DBC, our Market Managers have significant autonomy to lead their markets. With that freedom comes accountability, but also the opportunity to try things, move quickly, and make a real impact. A leader who genuinely cares about people while maintaining high expectations for performance will thrive here — someone who celebrates wins, addresses problems quickly, and believes that developing a successful team and building a successful business go hand in hand. If you are looking for an opportunity to build a great team, grow a business, have some fun along the way, and lead one of DBC’s key markets, we would like to hear from you.
Dick Broadcasting Company offers a comprehensive and competitive benefits package, including:
- Paid Time Off (Vacation, Personal and Sick)
- Medical, Dental, Vision, Disability, and Life Insurance
- Flexible Spending Account
- 401(k) Retirement Savings Plan
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