Media Market Manager – Myrtle Beach

Dick Broadcasting Company Inc; South Carolina; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Paid Time Off

Medical, Dental & Vision Insurance

401(k) Retirement Savings Plan

Job summary

Dick Broadcasting Company in Myrtle Beach, SC seeks an entrepreneurial Market Manager to lead a four-station operation and its growing digital business. You will build a strong team, drive revenue growth, and own market results with autonomy.

You’ll develop people, guide sales strategy, and ensure success for clients while maintaining brand integrity and FCC compliance in a dynamic market.

Qualifications

• Ability to grow revenue and develop new business.
• Proven experience leading, coaching, motivating, and developing people.
• Strong business judgment, budgeting, forecasting, and profitability understanding.
• Ability to set clear expectations, hold teams accountable, and build a positive culture.
• Knowledge of digital advertising and how broadcast and digital solutions complement clients.
• Curiosity, creativity, and willingness to try new things.
• Strong communication, negotiation, and problem-solving skills.
• Entrepreneurial mindset with a bias for action and opportunity seeking.
• FCC regulations knowledge or willingness to learn quickly.
• College degree or equivalent professional experience.

Responsibilities

• Build and lead a great team.
• Grow the market’s revenue across broadcast and digital with a focus on local-direct new business.
• Develop people through coaching and regular feedback.
• Participate in key client meetings and foster a sales-driven culture.
• Monitor financial performance using CRM, ratings, digital metrics, and budgets.
• Engage with the Myrtle Beach community and advertisers.
• Protect and grow brand value by aligning programming with market needs.
• Manage the P&L including revenue growth, profitability, forecasting, and budgets.
• Oversee operations across programming, sales, digital, and more while ensuring FCC compliance.

Skills

Revenue growth

Leadership

Budgeting

Communication

Digital advertising

Entrepreneurial mindset

FCC knowledge

Driver's license

Education

College degree or equivalent professional experience

Job description

Description

Market Manager – Myrtle Beach

Dick Broadcasting Company | Myrtle Beach, South Carolina
Full-Time | Exempt

Dick Broadcasting Company is looking for an entrepreneurial leader to lead our Myrtle Beach market.

This is not a caretaker position.

We are looking for someone who wants to build — a great team, strong brands, lasting client relationships, revenue, and a successful business. You will lead a four-station operation and its growing digital business with significant autonomy and direct responsibility for the market’s results.

For more than 72 years, Dick Broadcasting Company has built successful local media brands by remaining committed to the communities we serve. As a family-owned company, we believe local leadership matters. Our Market Managers are given the freedom to identify opportunities, make decisions, try new things, develop people, solve problems, and grow their business.

This position is based in Myrtle Beach, South Carolina, one of the Southeast’s most dynamic and rapidly growing markets. Beyond being a world-class tourism destination, Myrtle Beach offers a strong local business community, tremendous population growth, beaches, golf, entertainment, and an outstanding quality of life.

If you are a successful Local Sales Manager, General Sales Manager, Digital Sales Manager, small-market General Manager, or another proven media leader ready for greater responsibility, this could be your opportunity to lead a market.

What You’ll Do

Build and lead a great team.
Recruit, develop, coach, and retain talented people. Create an environment where people enjoy coming to work, know what is expected of them, celebrate wins together, and are continually challenged to get better.

Grow the business.
Lead the market’s revenue strategy across broadcast and digital, with a strong emphasis on local-direct new business, account growth, and finding new opportunities for DBC and our clients.

Develop people.
Spend time with your team. Coach sales leaders and sellers in the field, brainstorm with programming and content teams, provide regular feedback, recognize great work, and help good people become even better at what they do.

Be part of the sales effort.
Participate in key client meetings and help create a sales culture where prospecting, discovery, presenting solutions, following up, and closing business happen consistently. Be a resource for the sales team without becoming the sales team.

Know what is happening in the business.
Establish clear expectations and strong operating rhythms. Use financial results, sales activity, CRM data, ratings, digital performance, and other key metrics to recognize momentum, identify opportunities, and address problems early.

Be part of the Myrtle Beach community.
Build relationships with advertisers, agencies, community organizations, and business leaders. Be visible in the market and help ensure our brands continue to be an important part of the communities we serve.

Protect and grow our brands.
Work closely with programming and content leaders to keep our stations entertaining, relevant to listeners, valuable to advertisers, and connected to Myrtle Beach.

Manage the P&L.
Take responsibility for the financial performance of the market, including revenue growth, profitability, forecasting, expense discipline, and annual operating and capital budgets.

Lead the entire operation.
Oversee programming, sales, digital, technical operations, human resources, and business administration while ensuring the stations remain compliant with applicable FCC rules and regulations.

Requirements

What We’re Looking For

We are less interested in a particular title than we are in finding the right leader. The successful candidate will bring:

• A demonstrated ability to grow revenue and develop new business.
• Proven experience leading, coaching, motivating, and developing people.
• Strong business judgment and an understanding of budgets, forecasting, expenses, and profitability.
• The ability to set clear expectations and hold themselves and others accountable while building a positive team culture.
• An understanding of digital advertising and how broadcast and digital solutions can work together to solve client problems.
• Curiosity, creativity, and a willingness to try new things.
• Strong communication, negotiation, and problem-solving skills.
• The confidence to make decisions and the humility to listen to other ideas.
• An entrepreneurial mindset and a desire to find opportunities rather than wait for them to appear.
• Knowledge of FCC regulations and broadcast operations, or the ability and willingness to quickly develop that knowledge.
• A college degree or equivalent professional experience.
• A valid driver’s license.

Who Will Thrive Here

This opportunity is best suited for someone who loves building something with a team.

We are looking for a leader who enjoys being around people — coaching sellers, brainstorming ideas with programmers, getting out in the community, celebrating wins, solving problems, and helping good people become even better at what they do.

You should also be comfortable setting clear expectations, making decisions, having difficult conversations when necessary, meeting with clients, and understanding the financial performance of the business.

At DBC, our Market Managers have significant autonomy to lead their markets. With that freedom comes accountability, but also the opportunity to try things, move quickly, and make a real impact.A leader who genuinely cares about people while maintaining high expectations for performance will thrive here — someone who celebrates wins, addresses problems quickly, and believes that developing a successful team and building a successful business go hand in hand.If you are looking for an opportunity to build a great team, grow a business, have some fun along the way, and lead one of DBC’s key markets, we would like to hear from you.

Benefits

Dick Broadcasting Company offers a comprehensive and competitive benefits package, including:

• Paid Time Off (Vacation, Personal and Sick)
• Medical, Dental, Vision, Disability, and Life Insurance
• Flexible Spending Account
• 401(k) Retirement Savings Plan