Media Manager

West Shore Home; Dallas (TX); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

401(k) Match

HSA Match

Paid Holidays

PTO

Referral Program

Employee Discount

Training & Growth

Job summary

West Shore Home in Dallas, TX seeks an Omnichannel Media Manager to lead the training and performance of Media Buyers and Analysts, focusing on CPL, CPLI, issued leads, and cost of marketing.

You will manage data tracking, media partner negotiations, and budget/target planning, collaborating with Marketing, Planning and Analytics to align spend with company goals.

Qualifications

• Bachelor’s degree preferred.
• Experience using omnichannel streaming campaigns to drive lead conversion.
• Experience in a manager level role where you oversaw a team's performance.

Responsibilities

• Oversee training and development of Media Buyers and Analysts focused on TV direct response and omnichannel streaming ads.
• Drive improvements to CPLI and COM through optimization strategies.
• Lead testing and measurement of new strategies to improve results across markets.
• Collaborate with the Director of Media on national media buying strategies and larger-scale initiatives.
• Coordinate with Marketing, Planning and Analytics for budget and target planning to align spend with goals.

Skills

Omnichannel streaming campaigns

Team leadership

Education

Bachelor's degree

Job description

Position: Omnichannel Media Manager

Location: Dallas, TX (Onsite)

Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We Are:

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Purpose of Position:

As an Omnichannel Media Manager at West Shore Home, you will focus on the training, development, and performance of the Media Buyers and Analysts, with the goal of improving the media results. The position will take ownership of KPI’s such as CPL, CPLI, Issued Leads and Cost of Marketing. This position will handle data tracking and measurement, media partner management, media negotiations, and budget/target planning and tracking.

Key Role Accountabilities:

• Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.
• Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.
• Ensure that your team is continually working to improve results in each market by testing and measuring new strategies.
• Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
• Coordinate with the Marketing, Planning and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.

Minimum Requirements:

• Bachelor’s degree preferred
• Experience using omnichannel streaming campaigns to drive lead conversion.
• Experience in a manager level role where you oversaw a team's performance

Benefits:

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

Culture and Community:

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits. West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/ #CORPKH

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.