Omnichannel Media Manager & Team Development Lead

West Shore Home, LLC; Dallas, Northern (TX, KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Insurance – Medical, Dental, V7

401(k) Retirement Plan with company +

HSA plan with company match

Paid holidays and PTO

Employee Referral Program

Employee Discount Program

Paid training and unlimited growth

Job summary

West Shore Home is seeking an Omnichannel Media Manager to lead and develop the Media Buyers and Analysts responsible for TV direct response and streaming campaigns. This role drives KPI improvements, data-driven decisions, and budget alignment across markets.

You will collaborate with senior leadership on national media strategies, manage partner negotiations, and oversee performance tracking to ensure marketing goals are met. A track record in omnichannel campaigns is essential.

Qualifications

• Experience leading a media team and driving performance.
• Ability to manage omnichannel TV and streaming campaigns.
• Experience with KPI tracking (CPL, CPLI, issued leads) and budget planning.

Responsibilities

• Train and develop Media Buyers and Analysts focused on TV direct response and omnichannel streaming advertising.
• Improve optimization strategies to drive CPLI and COM performance.
• Lead the team to test and measure new strategies to enhance results across markets.
• Collaborate with the Director of Media on national media buys and large-scale initiatives.
• Coordinate with Marketing, Planning and Analytics for budget and target alignment with department goals.
• Oversee data tracking, measurements, and partner negotiations as part of media operations.
• Ensure the team delivers consistent performance improvements through testing.

Skills

Media management

Team leadership

Data analysis

Omnichannel advertising

Budget planning

Tools

TV advertising

Streaming platforms

Media negotiations

Measurement tools

Job description

West Shore Home is seeking an Omnichannel Media Manager to lead and develop the Media Buyers and Analysts responsible for TV direct response and streaming campaigns. This role drives KPI improvements, data-driven decisions, and budget alignment across markets.

You will collaborate with senior leadership on national media strategies, manage partner negotiations, and oversee performance tracking to ensure marketing goals are met. A track record in omnichannel campaigns is essential.