Media Manager

Inizio Evoke; Boston (MA); Remote; USD 55,000 - 85,000; Full time

Job summary

An innovative firm is seeking a Media Manager to lead the planning and execution of impactful paid media campaigns. This fully remote role offers the chance to collaborate with diverse teams and engage with clients to drive performance in the healthcare sector. You will leverage your expertise in digital media platforms to translate complex healthcare messages into effective targeting strategies. With a focus on data-driven insights, you'll optimize campaigns to meet regulatory-compliant KPIs. Join us in making health more human while enjoying a flexible work environment and comprehensive benefits.

Benefits

Medical Benefits

Dental Insurance

401(k) Plan

Tuition Reimbursement

Flexible Time Off

Qualifications

• 1+ years of media planning/buying experience.
• Comfortable working in a regulated environment.

Responsibilities

• Manage multi-channel paid media campaigns focused on pharma and healthcare.
• Optimize media performance using data-driven insights.

Skills

Media Planning

Digital Media Platforms

Data Analysis

Collaboration

Regulatory Compliance

Education

Bachelor's Degree

Tools

Google Ads

Meta

Programmatic Advertising

Job description

This is a fully remote role supporting EST hours.

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

Your role as Media Manager:

We are looking for a Media Manager to support the planning, execution, and optimization of paid media campaigns across digital and traditional channels working in live buying platforms. You will work with our teams and media partners to ensure campaigns are performance-driven, budget-compliant, and aligned with client goals.

You Will:

Manage multi-channel paid media campaigns with a focus on pharma and healthcare audiences.

Collaborate with strategy, analytics, and creative teams to build integrated, patient-centric campaigns.

Optimize media performance using data-driven insights to meet regulatory-compliant KPIs .

Stay ahead of digital trends and platform updates to ensure the best media execution.

Manage vendor relationships, negotiate rates, and oversee media budgets and flowcharts.

Translate complex healthcare messaging into precise targeting strategies for HCP and DTC campaigns.

This is a client-facing role; you will work collaboratively with clients to meet goals.

You Have:

1+ years of media planning/buying experience .

Experience with digital media platforms (Google Ads, Meta, programmatic , endemic publishers).

Comfortable working in a regulated environment

A collaborative spirit and proactive mindset .

Ability to work remotely supporting East Coast hours

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental , 401(k) , tuition reimbursement and flexible time off .

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

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