Media Manager

Inizio Evoke; Boston (MA); Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Media Manager to lead the planning and execution of impactful media campaigns in the healthcare sector. This fully remote role emphasizes collaboration with cross-functional teams to optimize performance and ensure compliance with regulations. You'll leverage your expertise in digital media platforms to drive successful campaigns that resonate with target audiences. Join a dynamic workplace that values diversity and offers a flexible environment, outstanding benefits, and the opportunity to make a meaningful impact in the healthcare industry.

Benefits

Medical Insurance

Dental Insurance

401(k) Plan

Tuition Reimbursement

Flexible Time Off

Qualifications

• 1+ years of media planning/buying experience.
• Experience in a regulated environment is a plus.

Responsibilities

• Manage multi-channel paid media campaigns focused on healthcare audiences.
• Collaborate with teams to build integrated, patient-centric campaigns.

Skills

Media Planning

Digital Media Platforms

Data Analysis

Client Management

Regulatory Compliance

Tools

Google Ads

Meta

Programmatic Advertising

Job description

This is a fully remote role supporting EST hours.

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

Your role as Media Manager:

We are looking for a Media Manager to support the planning, execution, and optimization of paid media campaigns across digital and traditional channels working in live buying platforms. You will work with our teams and media partners to ensure campaigns are performance-driven, budget-compliant, and aligned with client goals.

You Will:

• Manage multi-channel paid media campaigns with a focus on pharma and healthcare audiences.
• Collaborate with strategy, analytics, and creative teams to build integrated, patient-centric campaigns.
• Optimize media performance using data-driven insights to meet regulatory-compliant KPIs.
• Stay ahead of digital trends and platform updates to ensure the best media execution.
• Manage vendor relationships, negotiate rates, and oversee media budgets and flowcharts.
• Translate complex healthcare messaging into precise targeting strategies for HCP and DTC campaigns.
• This is a client-facing role; you will work collaboratively with clients to meet goals.

You Have:

• 1+ years of media planning/buying experience.
• Experience with digital media platforms (Google Ads, Meta, programmatic, endemic publishers).
• Comfortable working in a regulated environment.
• A collaborative spirit and proactive mindset.
• Ability to work remotely supporting East Coast hours.

Benefits:

Inizio Evoke provides an exciting and flexible work environment, great compensation packages, and outstanding company-paid benefits including medical, dental, 401(k), tuition reimbursement, and flexible time off.

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.