Senior Programmatic Media Manager - Citi Commerce

Citigroup Inc.; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) plan

Wellness programs

Paid time off

Job summary

Citigroup Inc. is looking for a Senior Programmatic Media Manager in Irving, Texas. This role will involve managing end-to-end campaign operations, ensuring campaign execution excellence and performance optimization. Successful candidates will have 6–10 years of experience in Ad Operations and a strong understanding of ad tech platforms.

Join us to play a critical role in executing and scaling Citi Commerce operations, helping shape our commerce media platform and contributing to its growth.

Qualifications

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management.
• Strong experience managing campaign launches and executions.
• Expertise in optimizing campaign delivery and performance.

Responsibilities

• Execute end-to-end campaign operations.
• Manage campaign lifecycle from IO to completion.
• Monitor campaign pacing and optimize performance.

Skills

Ad tech platforms experience

Campaign trafficking expertise

Audience/data platforms experience

Proactive problem-solving skills

Analytical skills

Education

Bachelor’s degree in Business, Marketing, or related field

Master’s degree preferred

Tools

Google Ad Manager

DV360

Job description

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

We're building Citi Commerce from the ground up, and we're looking for a programmatic media subject‑matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is equally comfortable setting a long‑term team vision and rolling up their sleeves on technical requirements, and who takes pride in building campaigns that perform, scale, and evolve with the market.

The Senior Programmatic Media Manager will play a critical role in executing and scaling Citi Commerce operations, reporting directly to the Programmatic Media Group Manager. This individual will own campaign execution excellence, drive process rigor, and help build the operational foundation required to support rapid growth across Citi’s commerce media platform.

Responsibilities

• Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
• Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
• Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
• Support inventory management across Citi-owned and operated properties, ensuring effective utilization
• Activate and manage audience segments using Citi first-party data and partner platforms
• Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
• Identify, escalate, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
• Contribute to the development and standardization of ad operations processes and workflows
• Evaluate and adopt new tools and technologies to improve campaign execution and scalability
• Deliver clear reporting and insights on campaign performance to internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
• Experience managing campaign launches and executions in an accurate and timely manner
• Experience optimizing campaign delivery and pacing performance
• Experience managing operational playbooks and standardized workflows
• Experience generating campaign reporting outputs and performance insights
• Experience inputting into inventory utilization and yield optimization

Education

• Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Business, Marketing, or related field)

Required Skills & Expertise

• Strong hands‑on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs)
• Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting
• Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
• Solid understanding of digital media measurement frameworks and KPIs
• Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns
• Strong analytical and problem‑solving skills, with a proactive approach to issue resolution
• Ability to manage multiple campaigns and priorities in a fast‑paced environment
• Effective cross‑functional collaboration and communication skills

Why Join Citi Commerce

This is a unique opportunity to be part of the foundational team building a next‑generation commerce platform. You’ll play a critical role in enabling the technology and data systems that power campaign execution, measurement, and attribution—helping connect media exposure to real purchase behavior at scale.

Benefits

Citi offers competitive employee benefits, including medical, dental and vision coverage; 401(k); life, accident and disability insurance; wellness programs; paid time off; and more. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.