MEDIA EXECUTIVE - WVIR

Gray Local Media, Inc; Charlottesville (VA); On-site; USD 40,000 - 60,000; Full time

Job summary

Gray Media's WVIR-TV/29News in Charlottesville, VA is seeking a motivated Media Executive to join our dynamic sales team. You will develop advertising strategies across broadcast and digital platforms and manage client relationships from prospecting to closure.

Responsibilities include building a client list, making calls to set appointments, presenting tailored campaigns, and securing contracts while working with our WVIR/GDM teams to deliver effective campaigns.

Qualifications

• Professional appearance required.
• Media sales experience preferred.
• Must be tech-savvy.
• Excellent communication and teamwork skills.

Responsibilities

• Build a list of prospective clients with guidance from WVIR sales managers.
• Make phone calls to set appointments with business prospects.
• Conduct sales calls in collaboration with WVIR sales managers and develop advertising strategy.
• Present advertising strategy/solution to business prospect and secure advertising contracts.
• Work with WVIR and GDM teams to ensure a successful advertising campaign.

Skills

Media Sales

Tech-Savvy

Communication Skills

Professional Appearance

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$40,000/yr. (base to start, plus commissions)

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

_______________________

29News, the #1 TV station in the market, is searching for a motivated and enthusiastic Media Executive to join our energetic, professional sales team. WVIR-TV/GVIR-TV is the dominant #1 rated television station in the desirable Charlottesville market. 29News is consistently the top-rated station in all news day parts. The station is located on the historic Downtown Mall in the heart of Charlottesville's vibrant cultural district. As part of the Gray Media family, WVIR has best-in-class sales training.

Gray Digital Media (GDM) and WVIR 29News seek a motivated, goal-driven, solutions-oriented, and enthusiastic Media Executive to join our energetic, professional team of advertising sales professionals. The primary responsibility of a Media Executive is to develop, sell, and implement creative marketing solutions using state-of-the-art targeted digital advertising (Programmatic, OTT, Email, Social, Gaming, Audio Streaming, SEM, SEO) and broadcast television solutions. The ideal candidate will excel at building long-term professional relationships with local and national advertisers and strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals. Through the use of effective research, marketing, and advertising, we collaborate with new clients to develop advertising solutions that help our advertisers FIND and KEEP their very best customers. In this role, you will be expected to prospect, close, and develop new business and build a client base. A winning attitude and desire to learn are a must! WVIR will provide extensive training and a proven sales process to help ensure your success.

Duties/Responsibilities include, but are not limited to:

• Build a list of prospective clients with guidance and assistance from WVIR sales managers
• Make phone calls to set appointments with business prospects
• Conduct sales calls in collaboration with WVIR sales managers
• Develop an advertising strategy/solution based on knowledge gained from the initial sales call
• Present advertising strategy/solution to business prospect
• Secure advertising contracts with new clients
• Work with WVIR and GDM team to ensure a successful advertising campaign

Qualifications/Requirements:

• Professional appearance is required.
• Media sales experience is preferred
• Must be tech-savvy
• Possess excellent communication skills and a can-do, team player attitude is a must.

WVIR-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.