MEDIA EXECUTIVE - WPTA

Gray Local Media, Inc; Fort Wayne (IN); On-site; USD 50,000 - 70,000; Full time

Job summary

Gray Local Media, Inc. in Fort Wayne is seeking a Media Executive to drive digital and broadcast sales growth. This role focuses on developing and retaining client relationships while implementing effective marketing strategies across various digital platforms.

The ideal candidate will have a strong digital sales background, excellent organizational skills, and the ability to collaborate across media departments. High energy and self-motivation are essential for meeting sales expectations and managing a book of revenue.

Qualifications

• Digital sales experience preferred.
• Self‑motivated, high‑energy salesperson.
• Excellent organizational, time‑management, verbal, and writing skills.
• A strong work ethic and the ability to formulate and execute a daily plan.

Responsibilities

• Consult with business owners, marketing and advertising executives to develop effective marketing strategies.
• Meet or exceed sales expectations and manage your own book of sales revenue.
• Learn and master advertising products and tools.
• Develop, retain, and grow client relationships.
• Manage your business using client management tools and software.
• Communicate and collaborate effectively across all media departments.

Job description

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households. The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WPTA

WPTA TV is northeast Indiana’s most honored broadcaster. Our commitment to quality journalism has been recognized with multiple National Edward R. Murrow Awards, regional Emmy Awards and the highest honors from the Indiana Broadcasters Association. Our team produces 41 hours of news each week across our ABC and NBC channels and is committed to local, in‑depth special programming that airs in addition to traditional newscasts. WPTA is part of Gray Television, a leading media company that owns and operates high‑quality stations across the United States.

Job Summary/Description

We are seeking a solutions‑oriented professional with a strong digital and broadcast sales background to join our dynamic sales team. The Media Executive is responsible for the development, retention, and growth of digital and broadcast revenue. The Media Executive will design and sell marketing solutions for businesses using the latest advertising products available across our company’s digital platforms (Programmatic, OTT, Email, Social, In Game, SEM, SEO).

• Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective marketing strategy for their business.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
• Learn and master advertising products and tools (we are always innovating and growing), along with Gray Digital Media’s suite of digital services.
• Develop, retain, and grow client relationships in your local market and throughout the country.
• Manage your business using client management tools and software. Design, write, and present marketing proposals and PowerPoint presentations.
• Communicate and collaborate effectively across all media departments and support staff.

Qualifications/Requirements

• Digital sales experience preferred.
• Self‑motivated, high‑energy salesperson.
• Excellent organizational, time‑management, verbal, and writing skills. Be a team player.
• A strong work ethic and the ability to formulate and execute a daily plan are also a must.
• Must meet the Gray Media driving requirements and have a valid driver’s license.

WPTA‑TV/Gray Media is a drug‑free company.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.