DIGITAL ANCHOR/MMJ - WLUC

Gray Media, Inc.; Michigan; Hybrid; USD 45,000 - 75,000; Full time

Job summary

WLUC-TV/Gray Media in Upper Michigan is seeking a dynamic digital desk lead to drive the TV6 CTV Desk and grow our online audience across website, social media and streaming platforms.

The role begins with evening newscast contributions and training to become a substitute producer/anchor/MMJ, with opportunities to shape streaming content and cross‑station collaboration. A creative self-starter mindset and strong storytelling are essential.

Qualifications

• Must have a valid driver’s license.
• Strong command of English language, spelling, and grammar.
• Keen eye for visual storytelling and engaging video content.

Responsibilities

• Report breaking news events locally and nationally.
• Train to be a substitute newscast producer/anchor/MMJ.
• Produce and directly manage content daily from the CTV Desk using video, cameras, graphics, and social media.
• Create original streaming content and coordinate guest appearances.
• Post stories and videos to the website and update social media in the evening.

Skills

News reporting

Video storytelling

Live streaming

Social media

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLUC:

WLUC has been a fixture in Upper Michigan for 70 years, known as Upper Michigan’s Source. The NBC affiliate is the dominant number one station in the market. The growing FOX affiliate is the second-place station in the five-station market. The TV6 website and Facebook page are the top source for local news in Upper Michigan.

WLUC is in Upper Michigan. We’re located in a recreational paradise. Winter, summer, spring or fall, if you enjoy the outdoors, this is the place for you. Ten minutes from anywhere, you’ll find a trail, river, lake, or event to capture your desire. The small town setting is peaceful and safe, but still has the big city entertainment and dining experiences. But it’s the people of Upper Michigan that make this area stand out. They’re friendly, helpful, honest, and fun.

Job Summary/Description:

This employee will also contribute to evening newscasts with segments from the CTV (Connected TV) Desk and eventually train to be a substitute evening producer/anchor. The ultimate goal of this unique position is to lead the TV6 Digital Desk and grow the station’s digital audience (website, social media and streaming). This person will have to be a creative self-starter who isn’t afraid to try new things and push limits with streaming. An ability to think out of the box about streaming content will be a valuable asset.

Duties/Responsibilities include, but are not limited to:

• Reporting breaking news events locally and nationally, severe weather coverage, and big live event coverage from the CTV Desk on streaming platforms and newscasts
• Train to become a substitute newscast producer/anchor/MMJ
• Produce, present, and technically direct your own content daily from our state-of-the‑art streaming desk (CTV Desk) using video, live cameras, graphics, and social media
• Find opportunities to create original content for streaming platforms
  • Set up and coordinate guests for remote appearances
  • Reformat and leverage other news team members’ content for streaming
  • Network with other Gray stations and share ideas for engaging video content
• Train other news team members on how to use the CTV Desk
• Juggle multiple projects in a newsroom environment while maintaining a calm and controlled presentation for on‑air delivery
• Knowledge of current events, community issues, and keeping a list of local contacts
• Shoot and edit video and produce graphics with an eye for making stories understandable for the viewer
• Posting new stories to the website in the evening
• Updating social media in the evening
• Posting new videos to the website after evening newscasts
• Proofreading reporters’ web copy as it’s posted
• Other duties as assigned

Qualifications/Requirements:

• Must have a valid driver’s license
• A command of the English language, spelling, and grammar is required.
• The right individual will have a keen eye for visual storytelling.
• A strong grasp of the English language, spelling, and grammar is a MUST!

WLUC-TV/Gray Media is a drug‑free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.