MEDIA EXECUTIVE - KOLO

Gray Media, Inc.; Reno (NV); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Multi-platform reach

Digital leadership

Community impact

Career growth

Winning culture

Job summary

KOLO-TV/Gray Media Reno is seeking a revenue-generating Media Executive who builds businesses for local partners. The role leverages ABC, Telemundo, CW, MeTV, and Gray Digital Media to craft multi‑platform campaigns that drive growth and audience engagement across broadcast and digital channels.

You’ll excel by consulting deeply with clients, exceeding targets, and collaborating with creative teams to deliver standout results in a fast-paced Reno market.

Qualifications

• Proven sales acumen with a track record of meeting or exceeding goals.
• Strong understanding of the digital landscape: SEO, SEM, programmatic.
• Ability to think strategically and translate insights into client value.
• High urgency and responsiveness in a fast-paced media environment.
• Excellent listener with empathy and trust-building abilities.

Responsibilities

• Consult with clients to understand challenges and craft multi‑platform solutions.
• Drive revenue growth by positioning KOLO TV, Telemundo, and Gray Digital Media portfolio.
• Own the digital space with education on targeted display, OTT, and social integration.
• Collaborate with creative and production teams to ensure campaigns meet goals.
• Stay ahead of media trends and local market shifts to benefit clients and station.

Skills

Proven sales acumen

Digital fluency

Strategic thinking

Relentless urgency

Human connection

Scrappiness

Communication skills

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency that offers national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KOLO

KOLO-TV isn't just a station; it's a multi-platform powerhouse deeply woven into the fabric of Reno and Northern Nevada. As home to ABC, Telemundo, MeTV, The CW, and the Silver State Sports & Entertainment Network, we're here to inform, entertain, and connect our community across every screen.

Innovation at the core: Gray Media is evolving on purpose, and you’ll be at the forefront of how we define the future of local media.

The Reno lifestyle: Work in a vibrant, growing market where your impact on local businesses is visible every single day.

Growth opportunities: We invest in our leaders. If you have the drive, we have the path for your career to soar.

A winning culture: Join a team that is passionate, competitive, and actually has fun while winning.

Job Summary/Description

Are you a revenue-generating powerhouse who thrives on crafting game-changing solutions for clients? Do you speak fluent "digital" and dream in multi-platform campaigns? At Gray Media Reno, we’re looking for a Media Executive who doesn’t just sell spots—you build businesses. If you’re ready to leverage the power of ABC, Telemundo, CW, MeTV, Silver State Sports & Entertainment, and a massive digital arsenal to help local partners win, we want to talk to you.

Duties/Responsibilities include, but are not limited to:

What You’ll Do:

• Consult, don't just sell: Dive deep into your clients' businesses to understand their challenges and craft custom, multi-platform solutions that actually move the needle.
• Drive Revenue Growth: Exceed monthly and quarterly sales targets by skillfully positioning our dynamic portfolio, from KOLO-TV and Telemundo to our cutting-edge Gray Digital Media suite.
• Own the Digital Space: Lead with a digital-first mindset, educating clients on the power of targeted display, OTT, and social media integration alongside traditional broadcast.
• Collaborate for Success: Work closely with our creative and production teams to ensure every campaign looks as good as it performs.
• Stay Ahead of the Curve: Keep your finger on the pulse of media trends and local market shifts to keep our clients (and our station) on top.

Why You’ll Love It Here:

• Unmatched Reach: You’ll be representing a multi-platform powerhouse that includes ABC, Telemundo, MeTV, and the Silver State Sports & Entertainment Network.
• Innovation First: We aren't just "TV people"—we are digital leaders backed by Gray Media’s massive investment in technology and training.
• Community Impact: Your work directly helps Reno and Northern Nevada businesses grow and thrive.
• Growth Potential: At Gray Media, we value talent and provide the tools and mentorship to help you take your career to the next level.
• A Winning Culture: Join a team that is passionate, competitive, and actually has fun while winning.
• Ready to help Reno businesses grow and make your mark? Let’s create something amazing together.

Qualifications/Requirements

What You Bring:

• Proven Sales Acumen: You have a track record of crushing goals—ideally in media—and you’re not afraid of a "no" on the way to a "yes."
• Digital Fluency: You understand the digital landscape and can explain complex concepts like SEO, SEM, and programmatic in a way that makes sense to a local business owner.
• Strategic Thinking: You don’t just pitch products; you solve problems with creativity and data-backed insights.
• Relentless Urgency: You thrive in a fast-paced environment and know that in media, timing is everything.
• Human Connection: You’re a great listener with high empathy who builds trust quickly and maintains it through integrity.
• Scrappiness: You’re a self-starter who finds a way to get it done, whether it’s landing a new lead or navigating a tricky campaign launch.
• Communication Skills: You’re as comfortable presenting in a boardroom as you are chatting at a local community event.

KOLO-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.