MEDIA EXECUTIVE (ASSO) - WOIO

Gray Media, Inc.; Cleveland (OH); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

HSA with company contributions

FSA

Life and disability benefits

Parental leave

Job summary

Gray Media, Inc. in Cleveland, OH is seeking a dynamic Media Executive to drive local advertising sales across Northeast Ohio. You will identify opportunities, consult with business owners, and craft effective campaigns to meet their objectives.

The role emphasizes building relationships, closing high-value deals, and delivering measurable results through data-driven advertising strategies. A strong sales background and communication skills are essential.

Qualifications

• Three years of cold calling or sales experience is required.
• Experience negotiating with advertising agencies.
• Demonstrated ability to manage and grow complex accounts.
• Excellent writing and communication skills; proficient with MS Office.

Responsibilities

• Meet and exceed monthly and quarterly sales targets.
• Build and maintain strong relationships with key clients and stakeholders.
• Identify client needs and propose tailored advertising solutions.
• Lead contract negotiations and close high-value deals.
• Prospect for new clients through cold calling and networking.
• Provide follow-up assessments of advertising effectiveness.

Skills

Cold calling

Sales experience

Negotiation

Account management

MS Office

Writing skills

Communication skills

Attention to detail

Self-starter

Education

Bachelor's degree (preferred)

Tools

MS Office

Google Ads Certifications

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$45,000 - $50,000

Shift and Schedule:

Mon. - Fri. (or at Manager's discretion)

Job Type:

Full-Time

_______________________

About WOIO/WUAB:

WOIO-19 and WUAB-43 are the CBS and CW Affiliates in Cleveland, Ohio, as well as WTCL, the only Telemundo station in the Cleveland DMA. We produce 69.5 hours of live, local news, weather, and sports every week and deliver content on a 24/7 basis on our digital platforms on WOIO and WUAB, and 10+ hours of news on WTCL/WOHZ.

Job Summary/Description:

Gray Digital Media Cleveland/WOIO/WUAB/The ROCK/Telemundo

Are you a highly motivated, detail-oriented, and positive-minded sales professional with a passion for helping local businesses thrive? Gray Digital Media Cleveland/WOIO/WUAB/The ROCK/Telemundo is seeking a dynamic Media Executive to join our growing team. In this role, you will be responsible for identifying and developing new business opportunities across Northeast Ohio and surrounding communities. You will partner with local business owners, acting as a trusted consultant to craft innovative and effective advertising campaigns that consistently exceed their unique business goals and objectives.

Duties/Responsibilities include, but are not limited to:

• Meeting and exceeding monthly and quarterly sales targets
• Build and maintain strong relationships with key clients and stakeholders
• Strategic thinking: Identify client needs and propose tailored solutions to meet business objectives
• Lead contract negotiations and close high-value deals
• Cold calling and prospecting for new clients
• Prepare and present proposed strategic solutions and tactics
• Provide follow-up assessments of advertising effectiveness
• Use and learn data-based results
• Maintain accurate records in CRM systems and report on key sales metrics/KPIs

Qualifications/Requirements:

• Self-starter with a goal-oriented mindset and attention to detail
• Three years of cold calling or sales-related experience.
• Experience negotiating with advertising agencies
• Demonstrated ability to manage and grow complex accounts
• Experience in media sales is a plus, but not required
• Excellent writing and communication skills, experience using MS Office products
• Bachelors Degree (preferred)
• Google Ad Certifications a plus
• Clean MVR

WOIO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.