Media & Entertainment — Ad Tech Consultant

EPAM Systems; New York (NY); On-site; USD 130,000 - 190,000; Full time

Job summary

EPAM Systems seeks an Ad‑Tech Consultant to help media companies modernize advertising ecosystems and drive monetization at scale. The role sits at the intersection of ad tech strategy, client delivery, and business development.

You will analyze platforms, develop transformation roadmaps, and design scalable solutions across linear, digital, and streaming environments. Strong stakeholder management and executive communication are essential.

Qualifications

• 4+ years of M&E consulting and advisory.
• 8+ years in client-facing roles (management consulting, media tech, or M&E).
• Hands-on knowledge of programmatic protocols (OpenRTB, VAST/VMAP) and major ad-serving platforms.
• Understanding of buy-side/sell-side ecosystems (DSPs, SSPs, DMPs, header bidding).
• Proven ability to translate business challenges into tech solutions and present to executives.
• Experience with privacy-safe data sharing ecosystems and identity solutions.

Responsibilities

• Apply deep knowledge of ad tech ecosystems spanning programmatic buying and selling and monetization across linear, digital, and streaming.
• Analyze client ad-tech platforms to identify gaps, inefficiencies, and growth opportunities.
• Develop transformation roadmaps and modern architectures aligned to monetization goals.
• Design scalable solutions using major ad-serving platforms to meet client needs.
• Shape OTT/CTV monetization strategies and programmatic initiatives.
• Stay current on identity resolution and cookieless ecosystem trends and translate into client actions.
• Lead engagements end-to-end: planning, workshops, design, and deliverables.
• Manage client expectations and provide alternatives to keep objectives on track.
• Build relationships with mid- to senior-level stakeholders; present findings clearly.

Skills

Ad tech strategy

Client delivery

Business development

Stakeholder management

Proposal writing

Education

Bachelor's degree in Engineering, Computer Science, Information Systems, Business Administration

Tools

Magnite

Freewheel

The Trade Desk

Google Ad Manager

Job description

EPAM is growing its Media & Entertainment practice, and we are looking for an Ad‑Tech Consultant to help media companies modernize their advertising technology ecosystems and drive monetization at scale. This role sits at the intersection of ad tech strategy, client delivery, and business development.

Responsibilities

• Req# 1036152783Apply deep knowledge of advertising technology ecosystems spanning programmatic buying and selling, ad serving, audience targeting, and inventory monetization across linear, digital, and streaming environments
• Analyze client ad- tech platforms, and identify gaps, inefficiencies, and growth opportunities
• Develop transformation roadmaps and modernized ad tech architectures aligned to client monetization goals and emerging industry standards
• Apply working knowledge of major ad- serving and programmatic platforms, (e.g., Magnite, Freewheel, The Trade Desk, Google Ad Manager) to design practical, scalable solutions
• Shape and support OTT/CTV monetization strategies, retail media network buildouts, and programmatic direct and open marketplace initiatives
• Stay current on emerging ad tech trends in M&E including identity resolution, privacy-safe data sharing, alternative ID solutions, and the evolution of the cookieless ecosystem and translate them into actionable client strategies
• Lead and support engagements end-to-end: work planning, requirements documentation, stakeholder workshops, stakeholder management, solution design, deliverable ownership, and team oversight
• Manage client expectations throughout the project lifecycle and provide alternative recommendations when needed to keep objectives on track
• Build trusted relationships with mid- to senior-level business and technology stakeholders
• Develop and deliver client presentations, workshops, and written work products that translate complex ad tech concepts and monetization strategies into clear business language
• Quickly assess client challenges and engage cross-functional partners to develop the right solutions
• Anticipate and mitigate project risks with sound judgment on when to escape to senior leadership
• Partner with EPAM Client Partners and sales teams to engage prospects across the full sales lifecycle, from initial scoping through proposal and close
• Lead the authoring of proposals and statements of work for complex engagements
• Design project teaming models and produce accurate effort and cost estimates
• Clearly communicate scope, assumptions, and risk to both technical and executive audiences
• Support pursuit activities and contribute to EPAM's Media & Entertainment go-to-market strategy
• Contribute to EPAM's point of view in the Media & Entertainment space through internal communities, white papers, and external-facing content
• Mentor junior consultants and contribute to raising the quality bar across the practice
• Support recruiting, methodology development, and internal growth initiatives

Qualifications

• 4+ years of experience in M&E consulting and advisory
• 8+ years of client-facing roles (e.g. management consulting, media technology, or as an M&E practitioner
• Hands-on knowledge of programmatic protocols (OpenRTB, VAST/VMAP) and major ad-serving platforms (e.g., Magnite, Freewheel)
• In-depth understanding of the buy-side and sell-side ecosystems (DSPs, SSPs, DMPs, SSP wrappers, header bidding).
• Familiarity with Customer Data Platforms (CDPs) such as Adobe Real-Time CDP, Salesforce Data Cloud, or Tealium
• Proven ability to translate business challenges into technology and process solutions and communicate them to executive audiences
• Understanding of privacy-safe data sharing ecosystems
• Clear understanding of current industry headwinds, including third-party cookie deprecation, privacy regulations (GDPR, CCPA), and alternative identity solutions
• Experience implementing or scaling Retail Media Networks (RMN) or monetizing streaming/OTT/CTV inventory
• Strong analytical skills including process mapping, business case development, and solution evaluation
• Certifications in major advertising or cloud platforms
• Bachelor's degree in Engineering, Computer Science, Information Systems, Business Administration, or a related field; advanced degree a plus
• Excellent written and oral communication skills; comfort building and presenting client-facing materials (PowerPoint, Visio, Excel)