Media Director, Freelance

INNOCEAN Worldwide Canada; Huntington Beach (CA); Hybride; USD 158 000 - 168 000; Plein temps

Avantages offerts par ce poste

Health benefits

Paid sick days

On-site Barista

Beautiful campus across from the ocean

Résumé du poste

INNOCEAN USA is seeking a Media Director to lead the Genesis team’s media strategy and buying in Southern California. This hybrid role requires local eligibility, with three in-office days per week in Huntington Beach and close collaboration with Genesis Motor America and Canvas Worldwide (CWW).

You will drive multi-channel media plans across Digital Video, TV, Social, Display, and Events, manage budgets and cross‑department partnerships, and mentor a growing team to deliver measurable business

Qualifications

• 10+ years of integrated media planning and strategy.
• Experience across Digital Video, TV, Social, Display and events.
• Bachelor's Degree required in Marketing/Communications.

Responsabilités

• Lead strategy, development and execution of media plans for Genesis Motor America.
• Coordinate with Genesis Marketing, Innocean, and agency of record (CWW).
• Manage budgets, reporting and cross-discipline collaboration.
• Develop client relationships and mentor the media team.

Connaissances

Media planning

Analytics

Cross-functional communication

Budget management

Formation

Bachelor's Degree in Marketing/Communications

Outils

DV360

Nielsen / measurement tools

Description du poste

INNOCEAN USA, a full-service advertising agency, is looking for a Media Director to join our Genesis team!We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal.COMPANY OVERVIEWAt INNOCEAN, we believe that if it doesn't move people, it won't move business. As a global brand growth company, we harness creativity, strategy, data, and technology to help brands build meaningful connections and drive business results. Our collaborative culture empowers talented individuals to think boldly, solve complex challenges, and create work that makes an impact.POSITION OVERVIEW10+ years of integrated media strategy and planning, including an understanding across media channels (Digital Video, TV, Social, Display, Events, Sponsorships, New Technologies, etc.), and proven experience strategically developing and measuring both demand generation and demand capture media plans.The Media Director will work with the Genesis Marketing department, internal Innocean teams and the media agency of record (CWW) in the development, implementation and stewardship of media strategies and plans for Genesis Motor America. The ideal candidate will be passionate about media strategy, media measurement and have a deep background of success and innovation in the space. The candidate will also have strong communication and cross-team management skills and demonstrate superior client relationship abilities.DUTIES AND RESPONSIBILITIESPartnering with the Genesis Marketing department and coordinating within Innocean to develop the strategy, development and execution of all media plans for Genesis Motor America by the media agency partner (CWW)Ensure coordination of media deliverables between Innocean and CWWIntimate knowledge of all phases of the clients’ marketing objectives and how media supports themUnderstanding the media environment that Genesis competes in at the brand and segment levelsMaintain an \"always current\" perspective with market conditions and evolving media landscapeCoordinate campaign development across partner agencies (IUS and CWW) & Genesis MarketingSupport Innocean Media Team, manage optimization, approval changes and coordinate with cross-discipline team (media, account, creative, production)Manage and analyze performance data reporting with internal team members, Canvas World Wide and Genesis/Hyundai Motor America - ensure reports are insightful and apply actionable recommendations that improve Hyundai business objectivesDrive consistent coordination across IUS Media and Analytics TeamsManage workload and growth of support staff on a daily basisEnsure productive working relationships among team members and between agency departments, other agencies, clients and media partnersManagement ResponsibilitiesIndividual will be point person that effectively manages media planning responsibilities between Genesis Motor America and InnoceanIndividual will develop relationships at all appropriate levels within Genesis Motor America including: marketing, product planning, PR, finance and senior marketing managementIndividual will be point person that effectively manages the business aspects of Genesis Motor America’s Media Planning/Buying Agency of Record (Canvas Worldwide)Work closely with peers within IUS, specifically to advance plan, integrate, and align with Strategic Planning, Creative, and Account Service and partner those inputs with thoughtful media insights and programsLeverage all existing media and engagement partnerships and, when aligned with the ideas platform, maximize their valueFiscal ResponsibilitiesIndividual will be point person that obtains media planning parameter and approvals from Genesis Motor AmericaResponsible for ensuring that all budgets, tracking documents and media highlight info is issued in a timely and regular basisQUALIFICATIONSMust be highly motivated, analytical, creative and have strong organizational and interpersonal skills10+ years of integrated media planning experienceAuto category marketing experience a plusBachelors Degree required – preferably in Marketing/CommunicationsBENEFITSAccess to our health benefitsPaid sick daysOn-site BaristaBeautiful campus across from the Pacific OceanSalary range: $158,000 to $168,000Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.