Hybrid Media Director: Growth & Strategy Lead

INNOCEAN Worldwide Canada; Huntington Beach (CA); Hybrid; USD 158,000 - 168,000; Full time

Benefits offered by this job

Health benefits

Paid sick days

On-site Barista

Beautiful campus across from the ocean

Job summary

INNOCEAN USA is seeking a Media Director to lead the Genesis team’s media strategy and buying in Southern California. This hybrid role requires local eligibility, with three in-office days per week in Huntington Beach and close collaboration with Genesis Motor America and Canvas Worldwide (CWW).

You will drive multi-channel media plans across Digital Video, TV, Social, Display, and Events, manage budgets and cross‑department partnerships, and mentor a growing team to deliver measurable business

Qualifications

• 10+ years of integrated media planning and strategy.
• Experience across Digital Video, TV, Social, Display and events.
• Bachelor's Degree required in Marketing/Communications.

Responsibilities

• Lead strategy, development and execution of media plans for Genesis Motor America.
• Coordinate with Genesis Marketing, Innocean, and agency of record (CWW).
• Manage budgets, reporting and cross-discipline collaboration.
• Develop client relationships and mentor the media team.

Skills

Media planning

Analytics

Cross-functional communication

Budget management

Education

Bachelor's Degree in Marketing/Communications

Tools

DV360

Nielsen / measurement tools

Job description

INNOCEAN USA is seeking a Media Director to lead the Genesis team’s media strategy and buying in Southern California. This hybrid role requires local eligibility, with three in-office days per week in Huntington Beach and close collaboration with Genesis Motor America and Canvas Worldwide (CWW).

You will drive multi-channel media plans across Digital Video, TV, Social, Display, and Events, manage budgets and cross‑department partnerships, and mentor a growing team to deliver measurable business