VP, Strategy- Audience and Channel Planning

Canvas Worldwide, LLC; El Segundo (CA); Hybrid; USD 185,000 - 200,000; Full time

Benefits offered by this job

Medical benefits

Dental insurance

Vision insurance

Pet insurance

Commuter benefits

401(k) matching

Unlimited PTO

Do Good Day

Job summary

Canvas Worldwide, LLC in El Segundo seeks a VP, Audience and Channel Planning to lead integrated planning across Hyundai accounts and steer senior client relationships. You will translate audience signals and platform data into clear strategy to grow brand awareness and sustained demand.

The role emphasizes data-driven decision making, collaboration with analytics, activation, and strategy teams to deliver consumer-first plans with measurable impact. Hybrid in-office requirements apply.

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

THE ROLE

The VP, Audience and Channel Planning is responsible for leading integrated planning across teams for Hyundai, acting as one of the primary contacts for senior clients and overseeing the implementation and execution of integrated, cross-channel media plans. This role requires a digitally native strategist who understands how audience systems, identity signals and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy. The role drives the development of integrated media strategies rooted in consumer insight, cultural context, and digital audience signals to expand audiences, strengthen brand perception, and create sustained demand for the Hyundai brand. Audience and Channel planning is measurement minded by design, grounded in clear signals, audiences, learning agendas, and demonstrable business impact.

KEY RESPONSIBILITIES

Audience and Channel Planning Leadership

• Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
• Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
• Working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans Partners with analytics to ensure channel and audience frameworks are built based on latest performance data

Integration & Innovation

• Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans.
• Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities.
• Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps.

Client Leadership & Industry Engagement

• Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.
• Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.
• Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
• Partners with analytics on post-campaign and ongoing analysis and reporting, translating results into actionable recommendations for future initiatives.

People Leadership

• Lead and develop a high performing team, fostering curiosity, collaboration, and analytical rigor.
• Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups.
• Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact.
• Ensure ongoing training and development for team members in media strategy and execution.

Qualifications

• Proven ability to lead integrated media strategy at a national or global scale.
• Strong experience partnering with agencies/partners to develop innovative, integrated ideas.
• Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
• Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth.
• Excellent written and verbal communication skills. Strong leadership, organizational, and relationship building capabilities.
• Experience collaborating with performance and analytics teams to connect strategy to audiences to measurable outcomes.
• Fluency in digital platforms, audience targeting frameworks, and signal driven marketing.

Experience & Education

• 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches
• Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required.
• 5+ years managing and developing teams.

$185,000 - $200,000 a year

Salary And Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

• generous medical
• dental
• vision
• pet insurance
• commuter benefits
• disability and life insurance coverage
• 401(k) matching
• up to 14 holidays per year
• a “Do Good Day”
• unlimited PTO
• employee social and wellness events
• DEI Council
• auto purchase rebate program
• monthly wellness allowance
• in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.