Media Buying Manager

bet365; Denver (CO); On-site; USD 85,000 - 120,000; Full time

Job summary

bet365 is seeking a Media Buying Manager to lead North American display and programmatic activity across regulated markets, driving continual conversion growth and leveraging incrementality to reach goals.

You will collaborate with Brand teams, agencies and external partners, analyze data with GA4 and AppsFlyer, optimize across channels, and report ROI to senior management in a fast-paced online gambling environment.

Qualifications

• Proficiency with key programmatic platforms (StackAdapt, DV360, The Trade Desk).
• Extensive programmatic experience, preferably in regulated markets.
• Proven track record of driving results through optimizations across channels.
• Strong data analysis with Google Analytics 4 and Appsflyer.
• Proficient in data visualization with Excel/Sheets/Data Studio.
• Good understanding of LTV concepts for campaign optimization.
• Experience building omnichannel strategies and working with agencies.

Responsibilities

• Leading all North American programmatic display, audio and video activations.
• Collaborating with Brand teams and agencies to align with the holistic media plan.
• Implementing programmatic strategies and ensuring best-in-class delivery.
• Leveraging seasonality to plan campaigns and meet KPIs.
• Working with brand, CRM and digital teams on localized activations.
• Analyzing data to identify trends and drive ROI.
• Project managing key programmatic initiatives and reporting results to senior management.
• Coordinating with external partners to deliver incremental activity.

Skills

Programmatic media buying

Analytics & reporting

LTV optimization

Stakeholder management

Regulated markets experience

Data visualization

Excel / Google Sheets

Tools

StackAdapt

DV360

The Trade Desk

Campaign Manager

Teads

Google Analytics 4

Appsflyer

Excel

Google Sheets

Data Studio

Job description

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 billion HTTP requests daily and process more than 1.5 million bets per hour at peak.

Job Description

As a Media Buying Manager, you are accountable for all North American display & programmatic activity across all regulated markets, with the aim of driving continual conversion growth across programmatic environments, with an in-depth understanding of incrementality and how to leverage each channel to achieve goals

The salary range for this role $85,000 to $120,000 annually.

Qualifications

• Proficiency with key programmatic platforms including but not limited to: StackAdapt, Campaign Manager, DV360, Teads, The Trade Desk.
• Extensive demonstrable programmatic experience, preferably within highly regulated markets.
• Demonstrated track record of driving business results through optimizations across a full suite of programmatic channels and platforms.
• Strong experience in data analysis with experience in using reporting platforms such as Google Analytics 4, Appsflyer.
• Strong level of experience of analyzing numerical data, statistics, and presenting/visualizing the data to the Business through Excel, Google Sheets, Data Studio.
• Good understanding of other digital channels, how they work alongside programmatic and optimize together.
• Strong understanding of customer Lifetime Value (LTV) concepts and how to use LTV reporting metrics to inform campaign optimization.
• In-depth understanding of incrementality and experience in building omnichannel strategies to achieve performance goals.
• Experience working with external partners, vendors and agencies with strong stakeholder management skills.

Additional Information

• Leading all North American programmatic display, audio and video activations across all regulated markets for both sports and casino products.
• Working closely with Brand team’s and their agencies to ensure full-funnel alignment with the holistic media plan.
• Implementing and developing programmatic strategies, facilitating best in-class campaign delivery across relevant platforms and channels.
• Leveraging seasonality to effectively plan & deliver business KPIs, ensuring campaign and team readiness across all relevant programmatic channels.
• Working with brand, CRM and other digital teams as part of a coordinated, localized approach to marketing activations
• Analyzing data and results to identify trends and insights in order to achieve maximum ROI
• Project managing key programmatic projects and updating senior management on the progression/results.
• Working with external partners, agencies and vendors, to deliver efficient activity that is incremental to broader digital activations.
• Running ad-hoc analysis to resolve pain points and drive continuous improvement.
• Working within departmental KPIs to deliver profitable customers against assigned sources of truth.
• Working with internal compliance and creative teams to deliver high quality, compliant assets that support the implementation of programmatic activity.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.