Media Buyer – Nutra / Performance Marketing

Cash Nutra; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Cash Nutra is a performance-based affiliate network focused on Nutra, Supplements, Diet & Wellness. We seek an experienced Media Buyer who can identify profitable opportunities, launch campaigns, optimize performance and scale winning combinations across multiple GEOs via the Cash Nutra platform.

You will work with CPA offers, landing pages, creatives, and GEOs, testing Offer + GEO + Landing Page + Creative + Audience matrices to maximize ROAS and ROI.

Qualifications

• Proven track record in paid media and perf marketing.
• Experience testing and scaling Nutra/affiliate campaigns.
• Strong data analysis and optimization skills.

Responsibilities

• Launch and manage paid acquisition campaigns.
• Test different Offer + GEO + Landing Page + Creative + Audience combinations.
• Identify new profitable campaign opportunities.
• Analyze CTR, CPC, CPM, CR, CPA, EPC, ROAS and ROI.
• Optimize campaigns based on performance data.
• Test and develop new creatives and advertising angles.
• Test landing pages and funnels.
• Scale profitable campaigns.
• Monitor daily advertising spend and campaign profitability.
• Research competitors and winning advertising concepts.
• Work closely with the Cash Nutra affiliate and advertiser teams.
• Provide regular reporting on tests, results and scaling opportunities.
• Explore new traffic sources and GEOs.

Skills

Performance marketing

Campaign management

A/B testing

Data analysis

Job description

Cash Nutra is a performance-based affiliate network specialized in the Nutra, Supplements, Diet & Wellness industry. We work with direct and partner offers across multiple GEOs and are expanding our internal media buying activities. We are looking for an experienced Media Buyer who understands performance marketing and knows how to find, test and scale profitable Nutra campaigns. You will have access to multiple CPA offers, landing pages, creatives and GEOs through the Cash Nutra platform. Your mission is simple: identify profitable opportunities, launch campaigns, optimize performance and scale winning combinations.

Your responsibilities:

• Launch and manage paid acquisition campaigns
• Test different Offer + GEO + Landing Page + Creative + Audience combinations
• Identify new profitable campaign opportunities
• Analyze CTR, CPC, CPM, CR, CPA, EPC, ROAS and ROI
• Optimize campaigns based on performance data
• Test and develop new creatives and advertising angles
• Test landing pages and funnels
• Scale profitable campaigns
• Monitor daily advertising spend and campaign profitability
• Research competitors and winning advertising concepts
• Work closely with the Cash Nutra affiliate and advertiser teams
• Provide regular reporting on tests, results and scaling opportunities
• Explore new traffic sources and GEOs

We are looking for someone who thinks in terms of performance and profitability, not simply traffic volume.