Media Buyer - Meta & Google Growth Lead

REEKON Tools; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

REEKON Tools, a US-based company, seeks an experienced Media Buyer to own paid acquisition across Meta and Google. You will manage roughly $1.2M in annual spend, build and optimize campaigns, and run a structured creative testing program with our in-house team to drive profitable growth.

You will work hands-on, briefing creatives, tracking performance via MER, CAC, and contribution margin, and ensuring data feeds and tracking are accurate to support data-driven decisions.

Qualifications

• Hands-on media buying with 4+ years of experience.
• Experience managing $75–$150k per month in spend.
• Ecommerce or DTC experience with demonstrable accounts.
• Strong English writing and briefs for creative.

Responsibilities

• Own day-to-day management of roughly $1.2M in annual paid spend across Meta and Google.
• Build, launch, and optimize campaigns with structure, budgets, and bidding.
• Run a structured creative testing program with internal teams.
• Report performance against blended MER and contribution margin targets.
• Manage product data feeds for Google Shopping and Meta catalog.
• Ensure tracking accuracy across Pixel, CAPI, GA4 and Google tags.
• Plan landing page and offer tests to improve conversion.
• Create automations (n8n and Zapier) for reporting and alerts.
• Advise on budget movements and spending levels.

Skills

Media buying

Meta & Google Ads

Ecommerce / DTC

Measurement fundamentals

Creative collaboration

Written English

Tools

Google Ads

Facebook/Meta Ads

GA4

CAPI

Pixels

Job description

REEKON Tools, a US-based company, seeks an experienced Media Buyer to own paid acquisition across Meta and Google. You will manage roughly $1.2M in annual spend, build and optimize campaigns, and run a structured creative testing program with our in-house team to drive profitable growth.

You will work hands-on, briefing creatives, tracking performance via MER, CAC, and contribution margin, and ensuring data feeds and tracking are accurate to support data-driven decisions.