Media Buyer (iGaming) - US

Pack.com; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Pack.com seeks a battle-tested Media Buyer with deep iGaming, sweepstakes, and gaming user acquisition experience. You will aggressively scale profitable user acquisition across Pack.com while protecting backend LTV and navigating compliance with advanced traffic sources.

You will own campaigns across gaming DSPs, direct publisher placements, and influencer channels, continuously testing hooks and funnel setups for high conversion and sustainable growth.

Qualifications

• Must have direct experience with iGaming/sweepstakes or crypto-gaming paid media.
• Strong understanding of direct-response advertising and CRO.
• Ability to analyze campaign data and optimize on backend LTV rather than CTRs.

Responsibilities

• Niche Gaming & iGaming Channel Buying across crypto-gaming DSPs and direct publisher placements.
• Manage Telegram, Discord & community traffic campaigns.
• Whitelist and run dark posts with mid-tier gaming creators and streamers.

Skills

Direct-response mindset

Data analytics

Budget management

Tools

Pixel tracking

S2S tracking

Job description

The Mission

We aren't looking for an agency e-commerce media buyer whose entire playbook relies on setting up basic Facebook catalog ads or broad Google Search campaigns. We need a battle-tested Media Buyer who understands the underground mechanics of iGaming, sweepstakes, and gaming user acquisition.

Your mission is simple: aggressively scale profitable user acquisition across Pack.com while protecting backend LTV. You know that standard ad networks hit compliance walls fast, so your edge lies in navigating grey-hat compliance, leveraging specialized gaming DSPs, buying direct inventory on CS2/gaming hubs, running Telegram/Discord ad networks, and amplifying creator traffic.

You will have direct ownership over capital, zero bureaucratic hand-holding, and total freedom to test high-converting hooks, native angles, and aggressive funnel setups. If you know how to bypass ad account friction, find unexploited traffic pockets, and turn high-intent gamers into high-LTV players, this is your playground.

Key Responsibilities

• Niche Gaming & iGaming Channel Buying: Programmatically buy and optimize media across crypto-gaming DSPs, specialized ad networks (e.g., A-Ads, Coinzilla, BuySellAds), high-traffic streaming networks (Twitch, Kick), and direct publisher placements across CS2 skin marketplaces, stat-trackers, and gaming wikis.

• Telegram, Discord & Community Traffic: Run performance-driven paid placements, native sponsorships, and direct response campaigns inside high-volume gaming, skin trading, and iGaming Telegram channels and Discord hubs.

• Influencer Paid-Media Amplification: Whitelist and run dark posts through mid-tier gaming creators and Kick/Twitch streamers, amplifying organic creator reach with paid budget.

• Alternative Traffic Networks: Leverage high-volume native networks (Taboola, Revcontent), pop/under networks, and programmatic video ad networks tailored for adult, gaming, and sweepstakes demographics.

• iGaming / Sweepstakes Direct Experience: Mandatory track record managing paid media campaigns directly within iGaming, online casinos, sweepstakes, sports betting, or crypto-gaming platforms.

• Proven Scale & Budget Management: Demonstrated history of managing tens (or hundreds) of thousands of dollars in monthly ad spend profitably.

• Technical Ad Setup & Compliance: Mastery of ad account structures, pixel tracking, server-to-server (S2S) tracking, cloaking/compliance workflows, and bypass strategies for platform restrictions.

• Direct-Response Mindset: Deep understanding of user psychology, conversion rate optimization (CRO), and direct-response advertising hooks that convert gamers and bettors.

• Data & Analytics Fluency: Ability to analyze raw campaign data, perform funnel attribution, and adjust bid strategies based on backend player value and LTV metrics rather than surface-level CTRs.
  Preferred Qualifications (Nice to Have)

• CS2 / Gaming Market Knowledge: Authentic pulse on CS2 skin marketplaces, loot box platforms, and gamer demographics.

• Alternative Traffic Networks: Experience buying traffic on native ad platforms (Taboola, Outbrain, Revcontent), specialized gaming DSPs, or direct publisher deals.
  Why Join Us?

• Zero Bureaucracy: Fast-moving remote team where performance and execution win over corporate meetings and status updates.

• High-Growth Upside: Direct visibility with leadership and high performance-based upside for driving scaled, profitable user acquisition.