Media Buyer (iGaming)

Pack.com; United States; Remote; USD 120,000 - 200,000; Full time

Job summary

Pack.com ищет опытного медиабайера с глубоким пониманием iGaming, крипто-гейминга и аудиторий, ориентированных на прямые отклики. Ваша задача — масштабировать прибыльный трафик по глобальным игровым сетям, сохраняя высокий LTV и обходя ограничения платформ.

У вас будет свобода тестировать хуки, каналы и разворачивать агрессивные воронки с минимальным бюрократическим давлением, управлять капиталом и достигать таргетов в быстрорастущей remote-команде Pack.com.

Qualifications

• Опыт прямых кампаний в iGaming, онлайн-казино, розыгрыши, спортбеттинг или крипто-гейминговые платформы.
• Доказанная способность масштабировать и управлять бюджетами на месячный рекламный spend.
• Освоение структур аккаунтов, пиксельного трекинга, S2S трекинга, обхода ограничений и обеспечение соответствия.
• Понимание поведенческой психологии и CRO для прямого отклика.
• Навыки анализа данных, атрибуции воронки и корректировки ставок по LTV.
• Знание CS2 рынков, торговых площадок для скинов и демографии геймеров.
• Опыт покупки трафика на нативных платформах и игровых DSP.

Responsibilities

• Покупка и оптимизация медиа через игровые DSP и нативные сети.
• Управление Telegram/Discord и прямой отклик.
• Увеличение охвата через инфлюенсеров среди геймеров.
• Поиск и тестирование обходных и нестандартных источников трафика.

Skills

iGaming knowledge

Direct response advertising

Data analytics

Budget management

S2S tracking

Tools

DSPs (gaming)

Taboola

Revcontent

Direct publisher deals

Job description

Описание

The Mission We aren’t looking for an agency e-commerce media buyer whose entire playbook relies on setting up basic Facebook catalog ads or broad Google Search campaigns. We need a battle-tested Media Buyer who understands the underground mechanics of iGaming, sweepstakes, and gaming user acquisition. Your mission is simple: aggressively scale profitable user acquisition across Pack.com while protecting backend LTV. You know that standard ad networks hit compliance walls fast, so your edge lies in navigating grey-hat compliance, leveraging specialized gaming DSPs, buying direct inventory on CS2/gaming hubs, running Telegram/Discord ad networks, and amplifying creator traffic. You will have direct ownership over capital, zero bureaucratic hand-holding, and total freedom to test high-converting hooks, native angles, and aggressive funnel setups. If you know how to bypass ad account friction, find unexploited traffic pockets, and turn high-intent gamers into high-LTV players, this is your playground.

Задачи

Niche Gaming & iGaming Channel Buying: Programmatically buy and optimize media across crypto-gaming DSPs, specialized ad networks (e.g., A-Ads, Coinzilla, BuySellAds), high-traffic streaming networks (Twitch, Kick), and direct publisher placements across CS2 skin marketplaces, stat-trackers, and gaming wikis. Telegram, Discord & Community Traffic: Run performance-driven paid placements, native sponsorships, and direct response campaigns inside high-volume gaming, skin trading, and iGaming Telegram channels and Discord hubs. Influencer Paid-Media Amplification: Whitelist and run dark posts through mid-tier gaming creators and Kick/Twitch streamers, amplifying organic creator reach with paid budget. Alternative Traffic Networks: Leverage high-volume native networks (Taboola, Revcontent), pop/under networks, and programmatic video ad networks tailored for adult, gaming, and sweepstakes demographics.

Требования

iGaming / Sweepstakes Direct Experience: Mandatory track record managing paid media campaigns directly within iGaming, online casinos, sweepstakes, sports betting, or crypto-gaming platforms. Proven Scale & Budget Management: Demonstrated history of managing tens (or hundreds) of thousands of dollars in monthly ad spend profitably. Technical Ad Setup & Compliance: Mastery of ad account structures, pixel tracking, server-to-server (S2S) tracking, cloaking/compliance workflows, and bypass strategies for platform restrictions. Direct-Response Mindset: Deep understanding of user psychology, conversion rate optimization (CRO), and direct-response advertising hooks that convert gamers and bettors. Data & Analytics Fluency: Ability to analyze raw campaign data, perform funnel attribution, and adjust bid strategies based on backend player value and LTV metrics rather than surface-level CTRs. CS2 / Gaming Market Knowledge: Authentic pulse on CS2 skin marketplaces, loot box platforms, and gamer demographics. Alternative Traffic Networks: Experience buying traffic on native ad platforms (Taboola, Outbrain, Revcontent), specialized gaming DSPs, or direct publisher deals.

Условия

Zero Bureaucracy: Fast-moving remote team where performance and execution win over corporate meetings and status updates. High-Growth Upside: Direct visibility with leadership and high performance-based upside for driving scaled, profitable user acquisition.