Media Buyer

West Shore; Mechanicsburg (Cumberland County); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Media Buyer II to enhance their nationwide home remodeling brand. This role is pivotal in leveraging strategic media partnerships to optimize TV advertising results. The ideal candidate will have a strong background in media buying, data analysis, and strategic thinking. Join a company that values its employees and offers numerous health insurance options, a 401K plan, and opportunities for personal and professional growth. If you're ready to take ownership of your career and contribute to a mission of bringing happiness to every home, this is the perfect opportunity for you.

Benefits

Multiple health insurance options

401K retirement plan with company match

Paid holidays

Paid time off (PTO)

Continued training & leadership development

Qualifications

• Experience in agency, media, or advertising sales preferred.
• Demonstrated proficiency with Excel and ability to pass a basic Excel skills assessment.

Responsibilities

• Optimize TV media results through strategic media partnerships.
• Analyze market avails and renegotiate as necessary.

Skills

Media Buying

Strategic Thinking

Data Analysis

Verbal Communication

Presentation Skills

Consultative Sales

Education

Bachelor's Degree in Marketing or Related Field

Tools

Excel

Job description

Posted Tuesday, April 15, 2025 at 4:00 AM

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2024 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

As our nationwide growth accelerates, our Media team located at our Corporate HQ in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home by utilizing cutting-edge marketing platforms and applications to achieve unparalleled success in connecting with our customers and optimizing our business.

As a Media Buyer II at West Shore Home, you will contribute to this mission by optimizing TV media results through strategic media partnerships. You will report directly to the Media Manager and work closely with our Media Coordinators, Digital Marketing, Web Development, and Creative teams.

What You’ll Contribute

In this role, you can expect to:

• Focus your media buying efforts on TV direct response advertising
• Acquire the best possible value from media partners and TV stations
• Analyze market avails and renegotiate as necessary
• Prepare and plan annual schedules
• Regularly identify and create ACT cycle for underperforming markets, stations, and programs
• Conduct weekly optimization meetings with station partners via Zoom
• Maintain accurate TV expense data and deploy appropriate budgets in assigned markets
• Be accountable for cost per lead efficiencies for stations within your market

What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

• Experience in agency, media or advertising sales preferred
• Consultative sales experience using third party data and sales aids is a bonus!
• Demonstrated proficiency with Excel and ability to pass a basic Excel skills assessment
• Commitment to teamwork and a strong sense of reliability, honesty, and integrity
• Ability to think strategically and analyze data, as well as strong verbal communication and presentation skills

We Invest in YOU

We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us.

We’ve got you covered with:

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
• 401K retirement plan with company match
• Paid holidays and paid time off (PTO)
• Continued training & leadership development opportunities
• Unlimited professional and personal growth potential

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.