Media Buyer

West Shore Home; Baltimore (MD); Remote; USD 50,000 - 65,000; Full time

Job summary

West Shore Home is seeking a Media Buyer II to optimize TV media results through strategic partnerships. This role requires a commitment to teamwork and strong analytical skills, contributing to the company's mission of becoming America's Most Admired Home Remodeling Brand.

Benefits

Multiple health insurance options

401K retirement plan with company match

Paid holidays and paid time off (PTO)

Continued training & leadership development opportunities

Unlimited professional and personal growth potential

Qualifications

• Experience in agency, media or advertising sales preferred.
• Demonstrated proficiency with Excel.
• Ability to think strategically and analyze data.

Responsibilities

• Focus media buying efforts on TV direct response advertising.
• Analyze market avails and renegotiate as necessary.
• Conduct weekly optimization meetings with station partners.

Skills

Strategic thinking

Data analysis

Verbal communication

Presentation skills

Teamwork

Tools

Excel

Job description

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As our nationwide growth accelerates, our Media team located at our Corporate HQ in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home by utilizing cutting-edge marketing platforms and applications to achieve unparalleled success in connecting with our customers and optimizing our business.

As a Media Buyer II at West Shore Home, you will contribute to this mission by optimizing TV media results through strategic media partnerships. You will report directly to the Media Manager and work closely with our Media Coordinators, Digital Marketing, Web Development, and Creative teams.

Why Work at West Shore Home?

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2024 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

What You’ll Contribute

In this role, you can expect to:

• Focus your media buying efforts on TV direct response advertising
• Acquire the best possible value from media partners and TV stations
• Analyze market avails and renegotiate as necessary
• Prepare and plan annual schedules
• Regularly identify and create ACT cycle for underperforming markets, stations, and programs
• Conduct weekly optimization meetings with station partners via Zoom
• Maintain accurate TV expense data and deploy appropriate budgets in assigned markets
• Be accountable for cost per lead efficiencies for stations within your market

What It Takes To Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

• Experience in agency, media or advertising sales preferred
• Consultative sales experience using third party data and sales aids is a bonus!
• Demonstrated proficiency with Excel and ability to pass a basic Excel skills assessment
• Commitment to teamwork and a strong sense of reliability, honesty, and integrity
• Ability to think strategically and analyze data, as well as strong verbal communication and presentation skills

More to Know

• Schedule: Monday-Friday 8:00AM-5:00PM
• Location: Remote

We Invest in YOU

We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us.

We’ve Got You Covered With

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
• 401K retirement plan with company match
• Paid holidays and paid time off (PTO)
• Continued training & leadership development opportunities
• Unlimited professional and personal growth potential

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential andfind out what you are truly capable of, there is no better place to do so.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Construction

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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