Media Assistant - Content Creator - PARCS

City of Lancaster (CA); Lancaster (CA); On-site; USD 45,000 - 60,000; Full time

Job summary

The City of Lancaster (CA) is seeking a creative and detail-oriented Media Assistant–Content Creator to support marketing and digital content efforts. The role involves social media content creation, filming and video editing, scriptwriting, photography, and event coverage to highlight PARCS programs and facilities with a consistent brand voice across platforms.

Under supervision, you will help increase city visibility through social media, assist with strategy, storytelling, and content

Qualifications

• 2 years of experience in social media, content creation, marketing, communications, or related field.
• Knowledge of major platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube.
• Experience with writing, photography, videography, editing, and basic graphic design.
• Experience capturing photo/video with smartphones and cameras.
• Proficiency in CapCut, Premiere Pro, Final Cut Pro or similar tools.
• Ability to develop concepts, scripts, hooks, shot lists, and storytelling.
• Familiarity with social media analytics to identify trends.
• Excellent multitasking and time management.
• Strong written and verbal communication for cross-team collaboration.

Responsibilities

• Assist with social media content creation, posts, videos, stories, photos and multimedia.
• Film and edit short-form videos, event recaps, interviews and promotions.
• Write scripts and develop creative concepts for social media and videos.
• Cover PARCS events and programs with photo/video content, including evenings/weekends.
• Draft copy for posts, websites and event promotions while maintaining brand voice.
• Monitor performance and identify opportunities to improve engagement.
• Engage with audiences and support cross-team content needs.
• Keep content calendar updated for timely publication.

Skills

Social media management

Content creation

Video editing

Photography

Scriptwriting

Copywriting

Trend monitoring

Audience engagement

Graphic design

Communication

Team collaboration

Content calendar management

Education

College/university program in Communications, Marketing, Digital Media, Film/Video Production, Journalism, Public Relations

Current enrollment or recent completion desirable

Tools

Later

CapCut

Canva

Adobe Creative Suite

Meta Business Suite

Job description

The Parks, Arts, Recreation, and Community Services (PARCS) Department is seeking a creative and detail-oriented Media Assistant–Content Creator to support the department’s marketing and digital content efforts. This position will assist with social media content creation, filming and video editing, scriptwriting, creative concept support, photography, and event coverage. The role will help create engaging content that highlights PARCS programs, events, facilities, projects, and initiatives while maintaining a consistent brand voice across digital platforms.

General Summary:

Under general supervision, provide communication and marketing support to the City of Lancaster by increasing City visibility through social media.

Supervisory Responsibilities:

• None

• Social Media Strategy: Assist with the development and implementation of social media strategies that align with goals, initiatives, and audiences.
• Content Creation:Assist with creating and curating engaging content for social media platforms, including posts, videos, stories, photos, and other multimedia formats.
• Video Production & Editing: Assist with filming and editing social-first video content, including short-form videos, event recaps, interviews, promotional content, and department updates.
• Scriptwriting & Concept Development: Assist with developing creative concepts, scripts, hooks, shot lists, and other pre-production materials for social media and video content, including the biweekly update video.
• Event & Field Coverage: Support content coverage at PARCS events, programs, facilities, projects, and community activities by capturing photo and video content, including occasional evening and weekend assignments.
• Copywriting:Draft copy for social media posts, video scripts, website content, event promotions, and other digital materials while following established brand voice and messaging.
• Campaign Analysis:Assist with monitoring and reporting social media performance and identifying content trends and opportunities to improve engagement.
• Audience Engagement:Assist with day-to-day social media engagement and community interaction across department platforms.
• Collaboration: Support PARCS staff in gathering information, coordinating content needs, and completing communications projects.
• Trend Monitoring: Stay up to date with social media trends, platform features, and content creation best practices, and identify opportunities for use in department content.
• Content Calendar Management: Assist with maintaining and updating the content calendar to support timely publication across platforms.
• Perform other related duties as assigned

The duties listed above are not intended to be all-inclusive. An employee may also perform other related duties as assigned by their immediate supervisor. This position is considered (non-exempt or exempt)

Minimum Qualifications:

• Experience: 2 years of experience in social media, content creation, marketing, communications, or a related field.
• Social Media Knowledge: Working knowledge of social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube, and familiarity with social media best practices.
• Content Creation:Experience creating social media content, including writing, photography, videography, video editing, and basic graphic design.
• Photography & Videography: Experience capturing photo and video content using smartphones, DSLR/mirrorless cameras, and basic production equipment.
• Video Editing: Experience editing social-first video content using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar video editing software.
• Creative Storytelling: Ability to assist with developing concepts, scripts, hooks, shot lists, and visual storytelling for social media and video content.
• Analytics: Familiarity with social media analytics and the ability to identify basic performance trends and insights.
• Time Management: Excellent multitasking and time management skills, with the ability to handle multiple projects and deadlines.
• Communication Skills: Strong verbal and written communication skills with the ability to work collaboratively across teams.
• Technical Skills: Experience with content creation and social media tools, including Later, CapCut, Canva, Adobe Creative Suite, Meta Business Suite, and similar platforms.
• Creativity & Problem-Solving: Ability to think creatively, solve problems, and adapt quickly in a fast-paced environment.

Education and Experience:

• Any equivalent combination of education and experience that provides the knowledge, skills, and abilities necessary for acceptable job performance
• Current enrollment in or recent completion of a college or university program in Communications, Marketing, Digital Media, Film/Video Production, Journalism, Public Relations, or a related field is desirable.

Core Competencies:

• Problem Solving – Analytically and logically evaluating information
• Learning Agility – Seeking learning opportunities and applying the lessons to work
• Handling Stress – Maintaining emotional stability and self-control under pressure, challenge, or adversity
• Professional Integrity & Ethics – Displaying honesty, adherence to principles, and personal accountability
• Safety Focus – Showing Vigilance and care in identifying and addressing health risks and safety hazards
• Customer Focus – Attending to the Needs and expectations of customers
• Informing – Proactively obtaining and sharing information
• Teamwork – Collaborating with others to achieve shared goals
• Valuing Diversity – Appreciating the benefits of varied backgrounds and cultures in the workplace
• Allocating Resources – Prioritizing the use of fiscal and material resources to maximize organizational effectiveness

Guiding Principles

1. Put people first.
2. Be visionary.
3. Be an ambassador for Lancaster.
4. Be Fiscally Responsible.
5. Be Creative.
6. Always Improving.
7. Be Adaptable and Resilient.

Essential Physical Requirements:

• Ascend/Descend stairs/ladders/balance (moderate)
• Position self to bend or twist (frequent)
• To move, transport, position items up to 15 lbs. (frequent)
• Exposed to outdoor weather conditions (infrequent)
• Operate Equipment (none)
• Stationary or squatting position (frequent)

Environmental Factors:

• Work under time pressure (moderate to frequent)
• Interruptions (frequent)

Essential Cognitive Functions:

• Analyze (continuous)
• Computation (frequent)
• Generate Written Work Product (moderate)
• Independent Problem Solving (continuous)
• Interruptions (frequent)
• Maintain Positive Public Relations (continuous)
• Organize (frequent)

Disaster Service Worker:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

The City of Lancaster will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if the City of Lancaster is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting www.dfeh.ca.gov/fair-chance-act/.