Multimedia Specialist

City of Lancaster, Texas; Lancaster (TX); On-site; USD 52,000 - 78,000; Full time

Job summary

The City of Lancaster, Texas is seeking a creative Multimedia professional to tell Lancaster’s story through social media, photography, videography, and design.

You will work with departments to transform information into engaging content, produce campaigns, capture events, maintain website content, and support communications and PR efforts in a fast-paced team.

Qualifications

• Bachelor’s degree preferred in communications or multimedia fields.
• 1–2 years of related professional experience preferred.
• Experience in social media content creation and management is highly desirable.
• Strong photography, videography, and editing skills.

Responsibilities

• Creates engaging content for the City’s social media platforms, including written copy, graphics, photography, short-form video, and other digital content.
• Captures photos and video at City programs, events, meetings, and activities for use on social media, websites, digital communications, and formal City publications.
• Writes, produces, edits, and distributes newsletters, news releases, promotional materials, and other internal and external communications.
• Develops graphics, flyers, brochures, event materials, and digital campaigns to support City programs.
• Determines effective communication channels and optimizes mix of digital, print, photography, video, website, and social media.
• Supports media relations, press releases, publicity efforts, and media requests.

Skills

Social media content creation

Social media management

Photography

Videography

Video editing

Graphic design

Digital marketing

Website content management

Copywriting / storytelling

Public relations & media relations

Education

Bachelor's degree in Communications, Multimedia, Marketing, Journalism, Public Relations, Digital Media, Graphic Design, or closely related field

Tools

Adobe Creative Cloud

Canva

Job description

The City of Lancaster is looking for a creative, energetic, and versatile Multimedia professional to help tell Lancaster’s story.

This position brings City programs, events, services, and everyday moments to life through social media, photography, videography, graphic design, digital content, websites, newsletters, print materials, and more.

The ideal candidate is someone who notices the perfect photo opportunity, can turn a City program into content people actually want to read or watch, and enjoys finding creative ways to connect with the community.

You’ll work with departments across the organization to transform information and ideas into engaging, professional content. Some days you may be designing a campaign or editing a video. Other days you could be photographing a community event, creating a Reel, updating the City’s website, developing a flyer, or preparing materials for a City Council Town Hall.

Our team works hard, moves fast, has fun, and isn’t afraid to try something new. We’re looking for someone who brings fresh ideas while maintaining the professionalism and quality expected when representing the City. This position also plays an important role in helping showcase the City of Lancaster’s PRIDE values through the stories we share, the way we engage with our community, and the quality of the work we produce.

If you enjoy creativity, storytelling, variety, and being where the action is, this may be the role for you.

• Creates engaging content for the City’s social media platforms, including written copy, graphics, photography, short-form video, and other digital content.
• Identifies City programs, services, events, accomplishments, and community moments that can be transformed into meaningful and engaging content.
• Captures photos and video at City programs, special events, meetings, and activities for use on social media, websites, digital communications, and formal City publications.
• Writes, produces, edits, and distributes newsletters, news releases, news briefs, promotional materials, and other internal and external communications.
• Develops graphics, flyers, brochures, event materials, presentations, digital campaigns, and other creative assets that support City programs and initiatives.
• Determines the most effective way to communicate information and selects the appropriate combination of digital, print, photography, video, website, and social media channels.
• Creates marketing and communication materials for City Council Town Hall meetings, community programs, special events, and other City initiatives.
• Prepares presentations and multimedia materials for the City Manager’s Office, including budget presentations, Town Halls, Citizen Academy programs, and other events.
• Supports the development and implementation of the City’s overall social media strategy by researching trends, audience preferences, best practices, and emerging communication platforms.
• Creates and publishes content across platforms such as Facebook, Instagram, YouTube, Nextdoor, and other current or emerging digital media channels.
• Provides timely and onsite coverage of City events and activities, including photography, videography, social media updates, and other event-related content.
• Identifies new and creative ways to increase community engagement and connect residents with City programs, services, and information.
• Updates and maintains content on the City’s website, including written content, graphics, announcements, and time-sensitive information.
• Coordinates public information and communication efforts designed to increase awareness of City services, programs, initiatives, and operations.
• Provides public information and education regarding the City’s Storm Water initiatives and other public education campaigns.
• Assists with media relations, press releases, publicity efforts, and media requests.
• Supports monitoring and responses to resident inquiries and comments received through City social media channels and email.
• Coordinates media requests for public information and open records requests on behalf of the City Manager’s Office, as assigned.
• Meets and collaborates with City departments to understand communication needs and transform information and ideas into effective content.
• Assists departments with social media, website content, press releases, photography, marketing materials, and other communication needs.
• Manages multiple creative projects, priorities, and deadlines while maintaining quality, consistency, and accuracy.
• Provides onsite or location-specific coverage when needed, including City events and activities that may occur outside regular business hours.
• Performs other related duties as assigned.

Supervisory Responsibilities:

This position does not have supervisory responsibilities.

Bachelor’s degree in Communications, Multimedia, Marketing, Journalism, Public Relations, Digital Media, Graphic Design, or a closely related field is preferred.

One to two years of related professional experience and/or training is preferred; or an equivalent combination of education, training, and experience.

Experience in one or more of the following areas is highly desirable:

• Social media content creation and management
• Photography and videography
• Video production and editing
• Graphic design
• Digital marketing and communications
• Website content management
• Copywriting, journalism, or storytelling
• Public relations and media relations
• Adobe Creative Cloud, Canva, or similar creative platforms

Portfolio:

Applicants are encouraged to provide a portfolio or examples of previous work demonstrating experience in areas such as social media content, graphic design, photography, videography, video editing, marketing campaigns, websites, or other multimedia projects.

Valid driver’s license.