Campaign Analytics & Tagging Engineer

Known; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Annual bonuses

Generous medical plan

Paid parental leave

Job summary

Known, a data science firm and creative agency, seeks a Website Analytics & Measurement Engineer to support media campaigns with ad tagging, pixeling, and data analysis. You will drive operational excellence within the Media Science group, shaping campaign implementation and optimization while coordinating with media partners and creatives.

The role emphasizes a proactive, detail-oriented mindset, collaboration, and staying ahead of ad tech trends and privacy changes to ensure flawless execution

Qualifications

• 1–3 years of hands-on experience in digital operations within media agencies, with a focus on ad tagging, pixeling, ad trafficking, and troubleshooting within an executional workflow.
• Deep understanding of and passion for the ad-tech landscape.
• Ability to work independently with minimal supervision and execute tactical responsibilities effectively according to shared timelines.
• High attention to detail with a commitment to QA.
• Expertise in HTML, JavaScript, and other web technologies for effective ad tag and pixel implementation.
• Experience in managing and analyzing campaign data.

Responsibilities

• Foster a collaborative environment and guide Ad Ops communications across the media practice, ensuring seamless integration and alignment with broader team goals.
• Lead by example in maintaining high standards of professionalism and operational excellence.
• Focus on the quality of Ad Operation implementation, emphasizing the accuracy and efficiency of ad tagging and pixeling processes.
• Monitor operational efficiency and quality assurance, ensuring all campaigns are executed flawlessly and meet internal standards.
• Regularly evaluate and optimize workflows and processes to enhance team productivity and campaign performance.
• Stay abreast of industry changes, particularly related to ad tech, privacy regulations, and cookie deprecation, to anticipate and mitigate potential impacts on campaign execution.
• Lead research and analysis on emerging trends in the ad tech industry, providing actionable insights and recommendations for adapting to these changes.
• Contribute to the development of operational strategies and innovative solutions that address evolving market conditions and client needs.
• Oversee the end-to-end process of multi-platform advertising campaign execution, from advising pre-campaign planning including measurement and attribution setup to post-launch analysis and optimization.
• Ensure the accurate setup of ad tags and pixels, collaborating with media partners and creative teams to meet technical requirements and campaign objectives.
• Manage and optimize the Creative Rotation Sheet (CRS), ensuring all details are current and accurately reflect campaign specifications.
• Troubleshoot and resolve any ad serving or tracking issues promptly, maintaining campaign integrity and performance.
• Collaborate with digital media teams to implement creative and strategic campaign adjustments as needed.

Skills

Ad tagging

Pixeling

Ad trafficking

QA

HTML

JavaScript

Campaign data

GTM

Tag management

Social tags

Tools

Google Campaign Manager (GCM)

Google Tag Manager (GTM)

Adobe

Tealium

Oracle

Segment

Meta

YouTube

LinkedIn

TikTok

X

Snap

Job description

Known, a data science firm and creative agency, seeks a Website Analytics & Measurement Engineer to support media campaigns with ad tagging, pixeling, and data analysis. You will drive operational excellence within the Media Science group, shaping campaign implementation and optimization while coordinating with media partners and creatives.

The role emphasizes a proactive, detail-oriented mindset, collaboration, and staying ahead of ad tech trends and privacy changes to ensure flawless execution