Marketing Data & Analytics Lead: Targeting & Growth

Aumni; Columbus (OH); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health care

On-site wellness center

Retirement savings plan

Tuition reimbursement

Mental health support

Job summary

Chase is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design and deliver audience-targeting solutions that improve campaign execution across digital channels. You will translate business goals into clear requirements, define data standards, and partner with teams to implement measurable, repeatable improvements.

You will help strengthen audience and data management, move faster, reduce rework, and enhance performance while identifying responsible AI opportunities

Qualifications

• Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
• Experience in data analytics and/or customer segmentation with ability to connect analyses to campaign outcomes.
• Proficiency with SQL and analytics tools (Python, Excel, Tableau, Adobe).
• Ability to translate business requirements into technical specs and communicate with non-technical partners.
• Strong digital marketing knowledge, measurement, and test-and-learn optimization.
• Strong project execution skills across planning, dependencies, and risk management.
• Strong written and verbal communication with the ability to explain AI-supported decisions.

Responsibilities

• Design data and audience management approaches for reusable targeting and measurement across campaigns.
• Develop data quality monitoring and automated operational reporting to reduce manual work.
• Analyze performance and inputs from systems of record and signals to improve relevance and efficiency.
• Standardize audience outputs and documentation (requirements, definitions, testing checklists).
• Manage end-to-end execution for data initiatives, including monitoring, issue triage, and proactive alerting.

Skills

SQL

Python

Excel

Tableau

Adobe

Communication

Project management

Education

Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field

Tools

Jira

Confluence

Microsoft Project

PowerPoint

Salesforce

Segment

SAS

Adobe Analytics

Job description

Chase is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design and deliver audience-targeting solutions that improve campaign execution across digital channels. You will translate business goals into clear requirements, define data standards, and partner with teams to implement measurable, repeatable improvements.

You will help strengthen audience and data management, move faster, reduce rework, and enhance performance while identifying responsible AI opportunities