Measurement & Attribution Senior Analyst

Publicis Media; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Dental

Job summary

Publicis Media is expanding the PMX Lift team’s Measurement group in New York, seeking professionals at multiple levels to build and execute PMX Lift campaigns across various brands. The ideal candidate will work independently and collaboratively with teams of experts, applying knowledge of addressable media and data-driven insights.

Must have an entrepreneurial spirit, integrity, collaboration, empathy, innovation, and dependability.

Qualifications

• Bachelor’s degree.
• 1-3 years of agency/media experience.
• Exposure to traditional and digital media data.
• Exposure to Advanced TV platforms, DSP/SSP, identity and attribution.
• Ability to analyze data and provide initial actionable insights.
• High attention to detail and organizational skills.
• Strong written and verbal communication for stakeholder interactions.
• Ability to develop and maintain professional relationships.
• Proactive attitude with the initiative to learn and grow.
• Familiarity with Microsoft Office and willingness to learn Jira/Asana.

Responsibilities

• Execute post-campaign data QA and reporting tasks with increasing independence, supporting Specialists and Supervisors in deliverable preparation.
• Maintain and update dashboards and databases, flagging issues and suggesting improvements to Specialists.
• Support Specialists in the setup and execution of advanced attribution studies, contributing initial analysis and documentation.
• Assist in planning and feasibility prep, surfacing data gaps and supporting methodology discussions.
• QA inputs from Analysts and contribute to internal documentation refinement.

Skills

Agency experience

Data analysis

Communication

Attention to detail

Relationship building

Proactive learner

MS Office

Education

Bachelor's degree

Tools

Jira

Asana

Job description

Publicis Media is expanding the PMX Lift team’s Measurement group in New York, seeking professionals at multiple levels to build and execute PMX Lift campaigns across various brands. The ideal candidate will work independently and collaboratively with teams of experts, applying knowledge of addressable media and data-driven insights.

Must have an entrepreneurial spirit, integrity, collaboration, empathy, innovation, and dependability.