Senior PMX Lift Measurement Analyst

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Publicis Groupe in the United States is seeking a Senior Analyst of Measurement to support the PMX Lift practice. You will help plan, execute, and analyze advanced attribution studies, while guiding analysts and coordinating with Supervisors across campaigns and client brands.

The role emphasizes data-informed decision-making, strong collaboration, and a proactive, entrepreneurial mindset within a fast-paced team.

Qualifications

• Bachelor’s degree required.
• 3–5 years in an agency or media company.
• Experience with advanced TV platforms and programmatic systems.
• Ability to analyze data for actionable insights.
• Excellent written and verbal communication skills.
• Experience developing and maintaining client reports.

Responsibilities

• Support supervisors in pre-campaign planning and feasibility analysis.
• Coordinate setup and execution of advanced attribution studies.
• Monitor campaign deliverables and timelines; support reporting accuracy.
• Contribute to post-campaign reporting with insights for supervisor review.
• QA reporting inputs from junior team members and refine documentation.
• Participate in special projects and product evolution efforts.

Skills

Media measurement

Data analysis

Client presentations

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Jira

Asana

Microsoft Office

Job description

Publicis Groupe in the United States is seeking a Senior Analyst of Measurement to support the PMX Lift practice. You will help plan, execute, and analyze advanced attribution studies, while guiding analysts and coordinating with Supervisors across campaigns and client brands.

The role emphasizes data-informed decision-making, strong collaboration, and a proactive, entrepreneurial mindset within a fast-paced team.