Measurement Architecture Lead – Ad Tech & Analytics

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Royal Caribbean Group seeks an Associate Principal, Measurement, onsite in Miami to lead the data infrastructure, platform integrations, and analytics frameworks driving campaign performance insights.

You will partner with marketing, data engineering, and external vendors to ensure scalable, governance-driven measurement across clean rooms, CDPs, and marketing platforms, while delivering repeatable dashboards and robust experiments.

Qualifications

• 5–8 years of experience in marketing measurement, data analytics, or marketing technology.
• Demonstrated experience managing cross-functional projects from scoping through delivery, coordinating across data, engineering, and business stakeholder teams.
• Proven ability to translate business requirements into technical solutions, bridging the gap between what partners want to know and what the data infrastructure needs to do.
• Track record of working directly with data and reporting: designing metrics, validating data quality, building dashboards, and communicating performance insights to non-technical audiences.
• Experience collaborating closely with technology and engineering teams, with enough technical fluency to contribute to data pipeline, integration, and governance discussions.
• Familiarity with privacy frameworks (e.g., GDPR) and their implications for data sharing, identity resolution, and clean room usage.
• Builder’s mindset: structure creation, proactive data quality checks, and ownership of measurement credibility.

Responsibilities

• Design KPI and metric frameworks in partnership with campaign management and sales, ensuring measurement is tied to partner objectives before campaign launch.
• Own data quality assessment and validation across all measurement inputs: identifying gaps, anomalies, and inconsistencies in data before they surface in partner-facing reporting.
• Build and maintain performance dashboards and reporting outputs within BI tools (PowerBI, Tableau, Looker), translating raw data into clear, actionable narratives for internal and external audience.
• Design and execute experiments including A/B tests, holdout testing, and campaign impact testing, owning test design, sample sizing, methodology documentation, and interpretation of results.
• Establish and enforce consistent measurement methodologies across campaigns, ensuring comparability of results over time and across partners Data & Technology.
• Maintain deep in-platform knowledge across data clean rooms (e.g., LiveRamp, InfoSum, Databricks), CDPs, and marketing software (e.g., Salesforce Marketing Cloud, social platforms, programmatic DSPs/SSPs).Write and maintain SQL queries for data extraction, validation, and analysis; work directly with data pipelines and ETL processes to understand data flow and troubleshoot quality issues.
• Apply strong Excel skills to ad hoc analysis, data validation, and reporting builds; leverage BI tools for scalable, repeatable dashboards.
• Drive schema standardization and identity resolution across platforms, ensuring consistent data structures that enable cross-channel measurement.
• Partner with engineering and data teams on API integrations and system connections, serving as the business-side translator between technical requirements and measurement needs.
• Champion data governance and data modeling best practices, ensuring measurement data is well-documented, consistently structured, and audit ready Project Delivery.
• Own end-to-end project planning and scheduling for the measurement offering: defining scope, sequencing workstreams, setting milestones, and managing cross-functional teams towards delivery against partner commitments.
• Lead requirement gathering with business stakeholders, translating measurement objectives into clear technical specifications for data and engineering teams.
• Proactively manage risk and issues across measurement workstreams, identifying blockers early, documenting mitigation paths, and escalating with context and recommendations.
• Conduct post-delivery reviews, codifying learnings and driving improvements into future measurement infrastructure, onboarding processes, and project templates as the media network scales.

Skills

Marketing measurement

Cross-functional PM

Technical requirements gathering

Data quality

Dashboards & reporting

SQL

BI tools

Privacy & governance

Data pipelines

Excel

Tools

PowerBI

Tableau

Looker

SQL

Job description

Royal Caribbean Group seeks an Associate Principal, Measurement, onsite in Miami to lead the data infrastructure, platform integrations, and analytics frameworks driving campaign performance insights.

You will partner with marketing, data engineering, and external vendors to ensure scalable, governance-driven measurement across clean rooms, CDPs, and marketing platforms, while delivering repeatable dashboards and robust experiments.