MarTech Platform Lead: AEP & Journey Orchestration

Amazon Web Services (AWS); New York (NY); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Senior MarTech Platform Specialist to lead hands-on implementation and optimization of Adobe Experience Platform (AEP) and related marketing automation within AWS Marketing.

The role demands blending platform engineering with strategic operations to deliver personalized customer experiences at scale. You will translate campaign strategies into platform-native journey architectures, manage data ingestion and segmentation, and collaborate with Adobe teams to

Qualifications

• 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles
• 5+ years of hands-on experience with Adobe Experience Platform (AEP), including Real-Time CDP, AJO, and CJA
• 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations
• Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentation

Responsibilities

• Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, AJO/B2B, and CJA
• Translate campaign strategies into platform-native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions
• Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates
• Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards
• Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform
• Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues
• Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes
• Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform
• Develop and present data-driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives

Skills

End-to-end delivery

Marketing Automation/MarTech

Adobe Experience Platform (AEP)

Marketo

Identity resolution

Tools

Salesforce SFDC

Adobe Experience Platform

Marketo

Tableau

Customer Journey Analytics (CJA)

Job description

Amazon Web Services, Inc. is seeking a Senior MarTech Platform Specialist to lead hands-on implementation and optimization of Adobe Experience Platform (AEP) and related marketing automation within AWS Marketing.

The role demands blending platform engineering with strategic operations to deliver personalized customer experiences at scale. You will translate campaign strategies into platform-native journey architectures, manage data ingestion and segmentation, and collaborate with Adobe teams to