Global Website Martech Lead | Adobe Tech & Strategy

Komatsu; Milwaukee (WI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401k

Paid time off

Employee assistance

Disability benefits

Life insurance

Learning programs

Job summary

Komatsu is seeking a Global Website Martech Lead to bridge regional marketing strategies with technical delivery. You will coordinate Adobe MarTech initiatives, govern data flows, and guide migrations and campaign support across regions.

The role requires hands-on AEP, Launch, CJA, and Journey Optimizer expertise, with strong stakeholder and project-management skills to drive delivery on a global scale.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• Minimum 5+ years in website operations with Adobe MarTech in B2B/B2C marketing.
• Hands-on proficiency with AEP, Launch, Web SDK and CJA or Real-Time CDP.
• Experience in agile delivery and project tracking tools (ADO/Asana).
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Oversee product management for marketing tech initiatives and website migrations.
• Engage regional stakeholders to define requirements and prioritize backlogs.
• Document business requirements, translate to technical user stories, and maintain acceptance criteria.
• Coordinate with marketing and IT for delivery of features using Adobe MarTech.
• Develop UAT plans, ensure QA aligns with business needs, and train regional teams.
• Ensure compliance with privacy laws and OneTrust configurations; maintain documentation.

Skills

Stakeholder engagement

Change leadership

Adaptability

Project management

Communication

Education

Bachelor's degree in marketing or related field

Tools

Adobe Experience Platform

Adobe Launch

Web SDK

Customer Journey Analytics

Adobe Journey Optimizer

AEM / Real-Time CDP

Adobe MarTech stack

Job description

Komatsu is seeking a Global Website Martech Lead to bridge regional marketing strategies with technical delivery. You will coordinate Adobe MarTech initiatives, govern data flows, and guide migrations and campaign support across regions.

The role requires hands-on AEP, Launch, CJA, and Journey Optimizer expertise, with strong stakeholder and project-management skills to drive delivery on a global scale.